The GTM matrix
Each cell is the strongest role a motion played across all of a company's phases. Click a company for the phases and sources behind it.
Primary Supporting Tried, then dropped
| Company | Product-led | Viral loop | Sales-led | Sales-assist | Land and expand | Usage pricing | Inbound content | Category creation | Community | Developer-led | Owned events | Partner channel | Outbound | Paid acquisition | Brand narrative | Education |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Zoom | Not in the record | Not in the record | Not in the record | Not in the record | Not in the record | Not in the record | Not in the record | |||||||||
| HubSpot | Not in the record | Not in the record | Not in the record | Not in the record | Not in the record | Not in the record | Not in the record | |||||||||
| Cursor | Not in the record | Not in the record | Not in the record | Not in the record | Not in the record | Not in the record |
An empty cell means the sourced record does not show that motion, not that the company never used it.