Skip to content
Deepak Gupta markGTM Map

Cloud marketplace

Selling through AWS, Microsoft Azure, or Google Cloud marketplaces and their sales teams.

Counts as evidence: The company states availability or sales through a cloud provider's marketplace.

Who ran it

  • Datadog · Platform expansion and peak net retention · 2020 to 2022

    Cloud marketplace Supporting

    The filings name cloud-provider marketplaces as a sales route, a pricing factor, and a margin risk. They do not disclose how much revenue flows through them.

  • Datadog · Usage optimization, enterprise scale, and AI · 2023 to now

    Cloud marketplace Supporting

    A December 2025 collaboration agreement with AWS covers AWS Marketplace availability and joint go-to-market programs. The 10-K still lists marketplace pricing as a factor in results.

  • Snowflake · Scaling through clouds, partners, and developers · 2021 to 2024

    Cloud marketplace Supporting

    Customers can contract through Snowflake's marketplace listings, which the 10-K names as a gross margin factor. In 2023 Microsoft and Snowflake agreed joint go-to-market programs and a larger Azure spend commitment.

  • Snowflake · The AI Data Cloud and agents · 2023 to now

    Cloud marketplace Primary

    AWS Marketplace transactions doubled year over year to more than $2 billion in calendar 2025. The 10-K notes the same cloud providers are, in some cases, also competitors.

  • CrowdStrike · Modules, trial-to-pay, marketplace and channel · 2017 to 2020

    Cloud marketplace Supporting

    Falcon Prevent became available for trial and purchase on AWS Marketplace in May 2018, and Falcon for AWS later offered metered pay-as-you-go billing there.

  • CrowdStrike · After the July 2024 incident: Flex and partner-first · 2024 to now

    Cloud marketplace Supporting

    Beyond AWS, CrowdStrike sells through Google Marketplace and, from FY2027, Microsoft Marketplace, where buyers can use an existing Azure consumption commitment. AWS named it Global Marketplace Partner of the Year.

  • Anthropic · Safety lab ships an API · 2021 to 2023

    Cloud marketplace Supporting

    By September 2023 enterprises were building with Claude on Amazon Bedrock, and Anthropic said it was expanding that support based on AWS customer demand.

  • Anthropic · Self-serve API, two clouds, plans for work · 2024 to 2025

    Cloud marketplace Primary

    Claude 3 shipped on Bedrock and in preview on Vertex AI, then went generally available on Vertex AI two weeks later, pitched on keeping data and governance inside the customer's existing cloud. By November 2024 Anthropic said tens of thousands of companies used Claude through Bedrock.

  • Anthropic · Claude Code and the enterprise build-out · 2025 to 2025

    Cloud marketplace Supporting

    In November 2025 Claude arrived on Microsoft Foundry, eligible for Azure consumption commitments and existing Azure billing. Anthropic said this made Claude the only frontier model on all three of the most prominent cloud services.

  • Anthropic · Partner network, three clouds, expansion · 2026 to now

    Cloud marketplace Primary

    Anthropic says over 100,000 customers run Claude on Amazon Bedrock and that the full Claude Platform will be available inside AWS under the same account, controls, and billing. Claude is also on Vertex AI and Foundry.

  • Replit · Enterprise through the product, marketplaces, and partners · 2025 to now

    Cloud marketplace Supporting

    Replit can be bought through the Azure Marketplace (announced July 2025) and the Google Cloud Marketplace, where enterprises can use existing cloud credits.

  • Wiz · Platform, marketplaces and partners · 2023 to 2024

    Cloud marketplace Primary

    Wiz sold heavily through AWS Marketplace and, as a MACC-enabled ISV, through the Microsoft Commercial Marketplace to strategic Azure customers. It was named 2024 AWS Marketplace Partner of the Year and later said AWS Marketplace sales passed $1 billion lifetime in just over four years.

  • Wiz · Inside Google Cloud, still multicloud · 2025 to now

    Cloud marketplace Supporting

    Six months after the close, the CEO pointed to ongoing co-sell and marketplace purchasing across all clouds, with Google Cloud adding reach.

  • Gong · Revenue AI OS, enterprise expansion, marketplace · 2025 to now

    Cloud marketplace Supporting

    In July 2026 Gong listed on Microsoft Marketplace so enterprises can buy against Azure Consumption Commitments. No result is reported yet.

  • MongoDB · Atlas becomes the business, sold with the clouds · 2019 to now

    Cloud marketplace Supporting

    Atlas is sold on AWS Marketplace and Azure Marketplace, with unified billing on Google Cloud. The clouds co-market and co-sell, and per Ittycheria align their sellers' compensation, while also competing.

  • GitLab · Enterprise sales, partners, and the IPO · 2019 to 2021

    Cloud marketplace Supporting

    Google Cloud and AWS offer GitLab on their marketplaces, and the FY2024 10-K repeats this. No filing discloses marketplace revenue.

  • Asana · AI Studio, credits, and the agentic platform · 2024 to now

    Cloud marketplace Supporting

    Asana is listed in the AI Agents and Tools storefront in the AWS Marketplace, where AWS customers can discover, buy, and deploy it.

  • Zscaler · The Zero Trust Exchange reframing · 2020 to 2023

    Cloud marketplace Supporting

    Public cloud marketplaces first appear in the 10-K's list of channel partners in fiscal 2022.

  • Zscaler · Platform, flexible spend, and AI security · 2023 to now

    Cloud marketplace Supporting

    AWS Marketplace passed $1B in cumulative Zscaler software sales, and public sector sales through it grew 68% in fiscal 2025.

  • Lovable · Enterprise, partners, and marketplaces · 2025 to now

    Cloud marketplace Supporting

    Lovable is listed on Microsoft Marketplace with private offers, alongside publishing apps into a customer's Microsoft tenant.

  • Vercel · Frontend Cloud for the enterprise: sales, partners, marketplaces · 2023 to 2024

    Cloud marketplace Supporting

    Vercel listed on AWS Marketplace in April 2023, pitching streamlined procurement and consolidated billing for AWS customers.

  • OpenAI · ChatGPT goes free, then paid, then to work · 2022 to 2023

    Cloud marketplace Supporting

    From January 2023 OpenAI said it deployed its technology through its own API and Microsoft's Azure OpenAI Service, with Azure as the exclusive cloud for all its workloads. Microsoft's 10-K says it deploys OpenAI models across its own consumer and enterprise products.

  • OpenAI · Monetise every tier, sell through every cloud · 2025 to now

    Cloud marketplace Primary

    The October 2025 Microsoft agreement, signed alongside the recapitalization, kept Azure API exclusivity. The April 2026 amendment kept Microsoft as primary cloud partner with first-ship rights on Azure and let OpenAI serve all products on any cloud. OpenAI models, Codex, and managed agents launched on Amazon Bedrock the next day, with Codex usage counting toward AWS commitments.