Companies
Classic SaaS
Classic SaaS · draft
HubSpot
How HubSpot went to market: inbound content, inside sales, an agency channel, then freemium and a move off search. Sourced to its filings.
Category creationInbound contentSales-ledPartner channelRead the record
Product-led
Product-led · draft
Zoom
How Zoom went to market: a free host plan, the meeting-invite loop, sales routed by deal size, then enterprise and AI. Sourced to its S-1 and 10-Ks.
Product-ledViral loopSales-assistLand and expandRead the record
AI-native
AI-native · draft
Cursor
How Cursor went to market: product-led word of mouth among developers, then consumption pricing and enterprise sales. Sourced to its blog and founders.
Product-ledDeveloper-ledUsage pricingSales-assistRead the record