Developer-led

Developers are the first buyer or user, reached through docs, APIs, and free access.

Counts as evidence: The company names developers as the entry point to accounts.

Who ran it

Cursor · Build for ourselves, launch in public · 2022 to 2023
Developer-led Primary
The founders were the first users, living in the editor full time after about five weeks. Developers are both the entry user and the person who decides to adopt it.
Cursor · Word of mouth compounding · 2024 to 2025
Developer-led Primary
By January 2025 Cursor described itself as used by millions of programmers as their editor of choice.

How to run this channel yourself, step by step, is covered on the blog: read the guide.