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Currently building GrackerAI, a GEO platform for B2B cybersecurity

Notes on identity, AI security, and the practice of building software.

I'm Deepak Gupta, a founder and cybersecurity architect writing about the gaps between the categories everyone talks about and the categories that actually matter.

Deepak Gupta, illustrated in a watercolor street scene
Founder · CIAM/IAM architect · GEO advocate
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Growth Channels Ranked: Where Should Your GTM Team Actually Focus?, by Deepak Gupta on guptadeepak.com

· GTM

Referral and inbound carry the lowest CAC because the buyer arrives already educated. But the cheapest channel is not automatically the right one: deal size and whether demand already exists decide which channels can work at all.

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