https://guptadeepak.com/gtm-map/Sourced go-to-market histories of Zoom, HubSpot, Cursor and more: the motions they ran, myth checks, and what to copy now in the AI era.https://guptadeepak.com/gtm-map/companies/salesforce/https://guptadeepak.com/gtm-map/companies/salesforce/Sun, 18 Oct 2026 00:00:00 GMTHow Salesforce went to market: The End of Software, direct sales by segment, AppExchange, Dreamforce, then Agentforce. Sourced to its SEC filings.https://guptadeepak.com/gtm-map/companies/atlassian/https://guptadeepak.com/gtm-map/companies/atlassian/Sun, 18 Oct 2026 00:00:00 GMTHow Atlassian went to market: low prices sold online, $10 starter licenses, Marketplace partners, free cloud, then enterprise sales. Sourced to SEC filings.https://guptadeepak.com/gtm-map/companies/slack/https://guptadeepak.com/gtm-map/companies/slack/Sun, 18 Oct 2026 00:00:00 GMTHow Slack went to market: a free plan for teams, bottom-up spread, sales working the champions, Slack Connect, then Salesforce. Sourced to its S-1 and 10-Ks.https://guptadeepak.com/gtm-map/companies/figma/https://guptadeepak.com/gtm-map/companies/figma/Sun, 18 Oct 2026 00:00:00 GMTHow Figma went to market: the shared file link, paid team plans, early direct sales, then more roles, admin seats and AI credits. Sourced to its S-1 and 10-K.https://guptadeepak.com/gtm-map/companies/twilio/https://guptadeepak.com/gtm-map/companies/twilio/Sun, 18 Oct 2026 00:00:00 GMTHow Twilio went to market: developers first, pay-as-you-go pricing, sales after success, then acquisitions and three motions. Sourced to its S-1 and 10-Ks.https://guptadeepak.com/gtm-map/companies/datadog/https://guptadeepak.com/gtm-map/companies/datadog/Sun, 18 Oct 2026 00:00:00 GMTHow Datadog went to market: a free trial for engineers, inside and enterprise sales, usage pricing, and multi-product expansion. Sourced to SEC filings.https://guptadeepak.com/gtm-map/companies/snowflake/https://guptadeepak.com/gtm-map/companies/snowflake/Sun, 18 Oct 2026 00:00:00 GMTHow Snowflake went to market: enterprise sales, consumption pricing on capacity contracts, land and expand, then marketplaces and AI. Sourced to SEC filings.https://guptadeepak.com/gtm-map/companies/crowdstrike/https://guptadeepak.com/gtm-map/companies/crowdstrike/Sun, 18 Oct 2026 00:00:00 GMTHow CrowdStrike went to market: intelligence and incident response first, one agent with add-on modules, partners, then Falcon Flex. Sourced to SEC filings.https://guptadeepak.com/gtm-map/companies/okta/https://guptadeepak.com/gtm-map/companies/okta/Sun, 18 Oct 2026 00:00:00 GMTHow Okta went to market: enterprise sales of cloud SSO, pre-built integrations, land and expand, Auth0 for developers, then AI agents. Sourced to SEC filings.https://guptadeepak.com/gtm-map/companies/anthropic/https://guptadeepak.com/gtm-map/companies/anthropic/Sun, 18 Oct 2026 00:00:00 GMTHow Anthropic went to market: a developer API, three cloud marketplaces, Claude Code in paid plans, enterprise seats and funded partners. Sourced to its posts.https://guptadeepak.com/gtm-map/companies/replit/https://guptadeepak.com/gtm-map/companies/replit/Sun, 18 Oct 2026 00:00:00 GMTHow Replit went to market: a free learn-to-code platform, then an Agent pivot for non-engineers, effort-based pricing, and bottom-up enterprise sales.https://guptadeepak.com/gtm-map/companies/wiz/https://guptadeepak.com/gtm-map/companies/wiz/Sun, 18 Oct 2026 00:00:00 GMTHow Wiz went to market: top-down sales to enterprise CISOs, agentless proofs of value, a research-led brand, and cloud marketplaces. Sourced to Wiz and filings.https://guptadeepak.com/gtm-map/companies/dropbox/https://guptadeepak.com/gtm-map/companies/dropbox/Sun, 18 Oct 2026 00:00:00 GMTHow Dropbox went to market: a free plan, a share loop, two-sided storage referrals, and self-serve team upgrades. Sourced to its S-1 and 10-Ks.https://guptadeepak.com/gtm-map/companies/notion/https://guptadeepak.com/gtm-map/companies/notion/Sun, 18 Oct 2026 00:00:00 GMTHow Notion went to market: free personal use, templates and community, then B2C2B team growth, bundled AI and enterprise sales. Sourced to Notion and its team.https://guptadeepak.com/gtm-map/companies/stripe/https://guptadeepak.com/gtm-map/companies/stripe/Sun, 18 Oct 2026 00:00:00 GMTHow Stripe went to market: a self-serve API for developers, platforms reselling it through Connect, then enterprise sales. Sourced to Stripe and its founders.https://guptadeepak.com/gtm-map/companies/shopify/https://guptadeepak.com/gtm-map/companies/shopify/Sun, 18 Oct 2026 00:00:00 GMTHow Shopify went to market: self-serve stores, a partner and app ecosystem, payments that scale with merchant sales, then Plus and enterprise sales.https://guptadeepak.com/gtm-map/companies/gong/https://guptadeepak.com/gtm-map/companies/gong/Sun, 18 Oct 2026 00:00:00 GMTHow Gong went to market: sales-led deals, a category renamed for the CRO, research from call data, and multi-product expansion. Sourced to Gong and its leaders.https://guptadeepak.com/gtm-map/companies/canva/https://guptadeepak.com/gtm-map/companies/canva/Sun, 18 Oct 2026 00:00:00 GMTHow Canva went to market: search pages into a free editor, word of mouth, 100 languages, team plans, free schools, enterprise. Sourced to Canva and founders.https://guptadeepak.com/gtm-map/companies/mongodb/https://guptadeepak.com/gtm-map/companies/mongodb/Sun, 18 Oct 2026 00:00:00 GMTHow MongoDB went to market: a free developer database, enterprise sales on top, then Atlas usage pricing and the hyperscalers. Sourced to its S-1 and 10-Ks.https://guptadeepak.com/gtm-map/companies/gitlab/https://guptadeepak.com/gtm-map/companies/gitlab/Sun, 18 Oct 2026 00:00:00 GMTHow GitLab went to market: open source, open core tiers set by buyer, developer adoption, enterprise sales, then AI credits. Sourced to its S-1 and 10-Ks.https://guptadeepak.com/gtm-map/companies/asana/https://guptadeepak.com/gtm-map/companies/asana/Sun, 18 Oct 2026 00:00:00 GMTHow Asana went to market: a free team tier, guest invites, sales-assisted expansion, a top-down enterprise shift, then AI credits. Sourced to SEC filings.https://guptadeepak.com/gtm-map/companies/cloudflare/https://guptadeepak.com/gtm-map/companies/cloudflare/Sun, 18 Oct 2026 00:00:00 GMTHow Cloudflare went to market: a free plan with jobs beyond conversion, Birthday Week giveaways, enterprise sales, then Workers and agents. Sourced to filings.https://guptadeepak.com/gtm-map/companies/monday/https://guptadeepak.com/gtm-map/companies/monday/Sun, 18 Oct 2026 00:00:00 GMTHow monday.com went to market: payback-gated ads into a self-serve trial, sales and partners from 2018, more products, then AI credits. Sourced to its filings.https://guptadeepak.com/gtm-map/companies/zscaler/https://guptadeepak.com/gtm-map/companies/zscaler/Sun, 18 Oct 2026 00:00:00 GMTHow Zscaler went to market: cloud security sold through carriers and integrators, land and expand, the zero trust rebrand, then Z-Flex. Sourced to SEC filings.https://guptadeepak.com/gtm-map/companies/lovable/https://guptadeepak.com/gtm-map/companies/lovable/Sun, 18 Oct 2026 00:00:00 GMTHow Lovable went to market: an open-source proof, a free AI app builder, building in public, community hackathons, then credits, partners, and enterprise sales.https://guptadeepak.com/gtm-map/companies/vercel/https://guptadeepak.com/gtm-map/companies/vercel/Sun, 18 Oct 2026 00:00:00 GMTHow Vercel went to market: open-source Next.js, Git-linked deploys, a free tier, then enterprise sales, partners, and v0. Sourced to its blog and founder.https://guptadeepak.com/gtm-map/companies/openai/https://guptadeepak.com/gtm-map/companies/openai/Sun, 18 Oct 2026 00:00:00 GMTHow OpenAI went to market: a developer API, free ChatGPT with paid tiers, self-serve and sales-led business plans, then multi-cloud. Sourced to its own posts.https://guptadeepak.com/gtm-map/companies/zoom/https://guptadeepak.com/gtm-map/companies/zoom/Sat, 17 Oct 2026 00:00:00 GMTHow Zoom went to market: a free host plan, the meeting-invite loop, sales routed by deal size, then enterprise and AI. Sourced to its S-1 and 10-Ks.https://guptadeepak.com/gtm-map/companies/hubspot/https://guptadeepak.com/gtm-map/companies/hubspot/Sat, 17 Oct 2026 00:00:00 GMTHow HubSpot went to market: inbound content, inside sales, an agency channel, then freemium and a move off search. Sourced to its filings.https://guptadeepak.com/gtm-map/companies/cursor/https://guptadeepak.com/gtm-map/companies/cursor/Sat, 17 Oct 2026 00:00:00 GMTHow Cursor went to market: product-led word of mouth among developers, then consumption pricing and enterprise sales. Sourced to its blog and founders.