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Deepak Gupta markGTM Map

Paid acquisition

Paid advertising as a material source of demand.

Counts as evidence: The company describes paid marketing as a meaningful acquisition channel.

Who ran it

  • Zoom · Sales routed by deal size, land and expand · 2016 to 2020

    Paid acquisition Supporting

    Targeted online and out-of-home advertising complemented the viral model. Yuan describes doubling down only where organic growth already showed up, rather than buying leads first.