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Deepak Gupta markGTM Map

Viral loop

Normal use of the product puts it in front of people who are not users yet, such as meeting links, shared files, or invites.

Counts as evidence: The company states that product use exposes or brings in non-users.

Who ran it

  • Zoom · Free hosts and the invite loop · 2013 to 2016

    Viral loop Primary

    The S-1 says individuals typically start using Zoom when a colleague invites them to a meeting, and attendees who see the benefits often become paying customers.

  • Zoom · The pandemic surge · 2020 to 2021

    Viral loop Primary

    Daily meeting participants, free and paid, went from about 10 million in December 2019 to more than 200 million in March 2020.