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Deepak Gupta markGTM Map

Changelog

  1. October 18, 2026

    First four cross-company patterns

    • Self-serve first, sales later; AI moved seat pricing to usage; cloud marketplaces became a sales channel; shared work is the growth loop.
    • Each pattern is counted from the records, shows every supporting phase and the counter-examples, and has a share card.

  2. October 18, 2026

    OpenAI completes all thirty companies

    • OpenAI added as private, with its 2025 restructuring and announced confidential S-1 stated from its own pages.
    • Thirty companies: the fifteen launch records and fifteen from wave 2.

  3. October 18, 2026

    monday.com, Zscaler, Lovable, Vercel

    • Twenty-nine companies, 635 sources.
    • Zscaler's zero trust record states that its own pages credit the term to Forrester (2010); Zscaler claims to have pioneered a cloud-delivered platform.

  4. October 18, 2026

    Canva, MongoDB, GitLab, Asana, Cloudflare

    • Twenty-five companies, 520 sources.
    • Open source and source-available are kept distinct: MongoDB's free edition is described as source-available after its 2018 licence change.

  5. October 18, 2026

    Wave 2 begins: Dropbox, Notion, Stripe, Shopify, Gong

    • Twenty companies, 414 sources.
    • Company pages no longer show a founding year, since none of the records sources it. Sources with no publication date now say undated instead of carrying a guessed year.
    • Chart values above a thousand billion now read in trillions.

  6. October 18, 2026

    Wiz completes the launch set of fifteen

    • Wiz added as acquired: Google completed the acquisition on March 11, 2026, per Wiz and Alphabet's filings.

  7. October 18, 2026

    Five more: Snowflake, CrowdStrike, Okta, Anthropic, Replit

    • Fourteen companies, 269 sources. Security and AI-native eras now have three records each.
    • Facts current to October 2026, including Snowflake's 2024 CEO change, CrowdStrike's July 2024 outage response in its own filed terms, and Replit's 2024 move from education to the Agent.

  8. October 18, 2026

    Six more companies: Salesforce, Atlassian, Slack, Figma, Twilio, Datadog

    • Each with phases, myth checks, a GTM flow, sourced charts, quote cards, and a share kit.
    • Facts current to October 2026: Twilio's CEO change in January 2024, Atlassian's US redomicile and Data Center end-of-life, Figma's 2025 IPO and the terminated Adobe deal, Slack's 2021 acquisition by Salesforce.

  9. October 18, 2026

    Zoom, HubSpot, and Cursor published, with visuals

    • Each record now has an animated GTM flow, sourced charts, quote cards, and a share kit of 1080 by 1350 cards.
    • Flows, chart points, and quotes meet the same sourcing rules as the history: a filing, the company, or a founder on the record.

  10. October 17, 2026

    GTM Map launches in draft

    • First three company records: Zoom, HubSpot, and Cursor, each sourced from filings, the company's own pages, and founder interviews.
    • The 19-motion taxonomy, the company by motion matrix, and the myth checks page.