In 2012, Rakesh and I started the LoginRadius journey to fix the customer identity for everyone. We didn’t know the scale of this challenge, we didn’t know precisely how we were going to fix it, but we were very driven by the scale of impact that this could make on the world. We knew that everyone on the Internet was affected by it. Whether by the bad user experience, regular security breaches that put people at risk, the violation of people’s privacy, or by the complications around managing identities. No one was untouched.