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Writing

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Long-form essays on identity, AI security, CIAM, Generative Engine Optimization, and the practice of building software. 746 pieces, newest first.

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Data Breach

The DHS Icepick Leak: What 41,000 Exposed Staff Records Mean for Identity Security

A leaked archive of 41,000 DHS staff and contractor records shows that an identity directory is a map of your organization. What is known, what is disputed, and what to change.

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News

Anthropic's S-1, Read Closely: The Lines Worth Reading Twice

Anthropic's October 26, 2026 S-1 shows revenue of $16.3 billion in the first half of 2026, more than $600 billion in named compute contracts, and a board controlled by a trust and the co-founders. Here are the ten lines I would read twice, with page references.

SaaS

SaaS Metrics Calculator: How to Read LTV, CAC and Churn

The free SaaS metrics calculator turns MRR, customers, churn, gross margin and CAC into LTV:CAC, CAC payback, GRR, NRR and a 24-month MRR projection. Here are its formulas, a worked example, and how to read each result against published benchmarks.

Pricing

How to Buy Software When AI Breaks Pricing

Buy software by the unit that tracks value, not by the login. Here is how I rank seat, credit, usage and outcome pricing, what 14 vendors charge in 2026, and what to write into the contract.

Cybersecurity

AI-Era Cyberattacks: What Companies Should Do

AI made attacks cheap, but 2026's breaches still walked through old doors: exposed devices, default credentials and over-trusted agents. Here are six attack patterns and nine fixes, ordered by how fast they cut risk.

GEO

Nobody Knows How Big GEO Is

Analyst estimates of the GEO market disagree by a factor of six on the forecast and nearly seven on current size, with growth rates from 13.6% to 50.5%. The skeptics are right that these numbers are unreliable. Here is why they diverge, and what evidence actually survives scrutiny.

GEO

When the Buyer Is an Agent

Amazon's Rufus autonomously purchases when prices hit a target. Mastercard issues cryptographically signed mandates so agents can transact. Gartner projects 90% of B2B buying is agent-intermediated by 2028. I look at what changes when the thing reading your content cannot be persuaded.

Podcasts

My Security Podcast Stack as an Identity Founder

The podcast stack I use as an identity founder: several identity shows at the core, Risky Business and Darknet Diaries for news and stories, AI agent identity episodes, founder shows, the six I quit, and how to build your own.

AI Security

Your Brand's AI Answer Is an Attack Surface

Microsoft's Defender team catalogued 31 companies across 14 industries embedding hidden instructions in "Summarize with AI" buttons to bias assistant recommendations. One sold web security software. After fifteen years in security, here is why AI visibility became a governance problem.

Podcasts

The Podcasts That Explained the Biggest Breaches Best

One first listen and one deeper episode for six major breaches: SolarWinds, NotPetya, Log4Shell, MOVEit, Scattered Spider and XZ Utils. Each verified against the show's feed, linked to a primary source, with the identity lessons pulled out.

GEO

llms.txt Is the Meta Keywords of 2026

Google says llms.txt neither helps nor harms. John Mueller compared it to the meta keywords tag. Adoption sits near 10% of domains and correlation studies find no citation effect. Here is the honest version, including the one use case where the file genuinely earns its place.

GEO

You Can Do Everything Right and Still Be Invisible

Every GEO playbook assumes AI engines can read your site. Cloudflare flipped the default to blocked on new domains and serves roughly a fifth of the web. I look at the access layer nobody optimizes, why it usually sits with infrastructure teams, and how to audit yours.

SaaS

AI Didn't Kill SaaS. It Killed the Seat.

SaaS prices just hit record inflation while a third of companies now build instead of buy. Software is not dying. The seat is, and so is every vendor that charges for access instead of outcomes.

Podcasts

Cybersecurity Podcasts for Students: A 12-Week Listening Plan

A week-by-week security podcast plan for university, bootcamp and self-taught students: one short daily news show, two or three named episodes a week, and a phase on identity, MFA and passkeys. Mapped to Security+, CySA+ and the CISSP.