Top 5 Alternatives To WorkOS B2B Customer Identity

Your enterprise deals might be stalling because customers expect more than just basic logins. They need self-service admin portals, automated provisioning, and advanced audit trails to meet compliance. While WorkOS delivers a good foundation, its pricing and limited flexibility can become barriers as you scale. As your business scales, relying solely on WorkOS for B2B customer identity can quickly become a costly challenge. While it’s a solid choice for startups, its per-connection pricing model often makes budget planning unpredictable for growing SaaS companies.

Enterprise clients now demand seamless Single Sign-On (SSO), SCIM user synchronization, and strong security, all integrated smoothly with their existing tools. If your enterprise deals are stalling because your identity setup isn’t meeting those expectations, it’s time to explore smarter alternatives.

That’s why engineering and product teams are increasingly evaluating other providers. Below, we compare the five best WorkOS alternatives that combine predictable pricing, developer-friendly APIs, and enterprise-ready infrastructure.

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Quick Comparison

Product	Pricing (Starting)	Best For	Key Feature / Summary
SSOJet	Free tier / Custom quotes	SaaS teams needing enterprise SSO & SCIM	AI-powered SSO & directory sync; integrates with 25+ IDPs; zero-disruption migration
Auth0	Free tier / From $23/mo	Developer-led apps with complex auth	Highly customizable authentication & authorization flows with wide protocol support
Okta	~$5–$10 per user/month	Enterprises needing advanced IAM	Comprehensive lifecycle management, SSO, MFA & deep app integrations
Microsoft Entra ID	Free / Premium P1 & P2 plans	Microsoft-centric organizations	Deep Microsoft 365 & Azure integration, Conditional Access & identity protection
FusionAuth	Free plan / from $37/mo	Developers seeking full control	Self-hostable, customizable, developer-first CIAM platform for total flexibility

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1. SSOJet: Enterprise SSO & SCIM, Simplified

SSOJet is an enterprise-ready, AI-powered identity platform that helps B2B SaaS products integrate SSO and SCIM in days, not weeks. Positioned as a modern alternative to WorkOS, it focuses on predictable pricing, deep flexibility, and zero-disruption integration, meaning you can add enterprise-grade SSO without breaking your existing auth stack.

SSOJet connects seamlessly with 25+ major identity providers, including Okta, Azure AD, Ping Identity, OneLogin, and Google Workspace. It’s designed for developers who want power and simplicity, and for businesses that want enterprise compliance without enterprise chaos.

Key Features:

• Multi-Protocol SSO: Full support for SAML, OIDC, OAuth2, and enterprise-grade federation setups.
• SCIM User Sync: Automates provisioning/deprovisioning to keep enterprise directories perfectly in sync.
• Customer Admin Portal: Empowers your clients’ IT teams to self-manage their SSO, SCIM, and access policies.
• Zero-Disruption Integration: Works with existing systems like Auth0, FusionAuth, or in-house auth via APIs.
• Audit & Compliance: Provides full event logs for SOC2, ISO, and GDPR compliance.
• AI-Assisted Setup: Smart configuration suggestions for faster SSO onboarding and error prevention.

Pros:

• Predictable, connection-free pricing that scales with business, not per-IDP.
• No vendor lock-in, integrates with your current authentication setup.
• White-label experience with enterprise theming and flexible API configuration.
• Fastest setup time among WorkOS competitors (SSO in under a day).

Cons:

• Advanced customization may require minimal API setup.
• Smaller ecosystem of pre-built UI widgets compared to Auth0.

Pricing:
SSOJet offers flexible plans based on monthly active organizations and SCIM users, no per-connection pricing.
Free tier for development, with enterprise quotes available for advanced security and private deployment.

Best For:
B2B SaaS teams that need to close enterprise deals quickly without rebuilding their authentication. Ideal for companies integrating SSO, SCIM, and directory sync into multi-tenant products.

Bottom Line:
SSOJet replaces the unpredictability of WorkOS with simplicity and power, a complete B2B identity suite designed for scalable SSO, SCIM, and audit compliance at a fair, transparent price.

Get Started:
Try SSOJet →

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2. Auth0: Developer-Focused Identity

Auth0 remains one of the most developer-centric identity providers, known for flexibility and a rich SDK ecosystem. It’s excellent for teams that want deep customization and complete control of authentication logic.

Key Features:

• Multi-protocol SSO (SAML, OIDC, OAuth2)
• Passwordless login, social identity support
• MFA, adaptive security, and advanced user rules
• Hooks and extensibility for custom logic
• Directory sync (SCIM) and centralized user management

Pros:

• Extremely customizable; perfect for complex app architectures
• Enterprise-ready integrations and ecosystem
• Excellent developer documentation

Cons:

• Pricing can escalate rapidly with scale
• Setup and rule management can get complex

Pricing:
Free for development, paid tiers start around $23/month for 1,000 MAUs. Enterprise plans with advanced SCIM and audit logging are quote-based.

Best For:
Engineering-heavy teams needing complete auth customization.

Bottom Line:
Auth0 offers depth, flexibility, and maturity, but may not suit startups seeking predictable costs or simple SSO setups.

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3. Okta Identity Cloud

Okta is an enterprise heavyweight in identity and access management. It’s ideal for organizations needing advanced lifecycle management, adaptive access, and integration across thousands of SaaS applications.

Key Features:

• Enterprise SSO and MFA
• Lifecycle & provisioning automation
• Adaptive risk policies and API access management
• Directory integrations (HRIS, Active Directory, LDAP)
• Extensive integration catalog

Pros:

• Mature ecosystem with strong enterprise adoption
• Excellent uptime and global support
• Trusted brand for compliance and security

Cons:

• Expensive for smaller SaaS teams
• Complex configuration for custom use cases

Pricing:
Typically $5–$10 per user/month for SSO and lifecycle management. Add-ons available for MFA, API access, and advanced security.

Best For:
Mid-to-large enterprises with complex security policies and hybrid IT environments.

Bottom Line:
Okta delivers enterprise-grade IAM power, but its cost structure suits larger organizations better than agile SaaS startups.

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4. Microsoft Entra ID

Formerly Azure Active Directory, Microsoft Entra ID is the backbone of identity for Microsoft ecosystems, but it’s equally capable for cross-platform environments.

Key Features:

• SSO for Microsoft 365 and thousands of SaaS apps
• Conditional Access & risk-based policies
• MFA and passwordless authentication
• Lifecycle automation and identity protection
• Tight Azure and Intune integration

Pros:

• Deep Microsoft 365 and Azure integration
• Advanced Conditional Access policies
• Built-in compliance and global scale

Cons:

• Best for Microsoft-centric orgs; less intuitive for others
• Premium plans required for advanced features

Pricing:
Free, Premium P1 (~$6/user/month), and Premium P2 (~$9/user/month) editions.

Best For:
Organizations using Microsoft 365 or Azure infrastructure.

Bottom Line:
Entra ID is the clear choice for Microsoft environments needing advanced, integrated security controls.

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5. FusionAuth

FusionAuth provides a self-hostable, developer-first identity solution that gives teams full control. It’s often chosen by companies that want to own their infrastructure and avoid recurring SaaS costs.

Key Features:

• Full CIAM stack: SSO, MFA, passwordless, social logins
• Self-hosted or managed cloud options
• Deep API and event hooks for extensibility
• Tenant-specific branding and theming
• Built-in compliance & security tooling

Pros:

• Total control over data and deployment
• Cost-effective and scalable
• Great documentation and active community

Cons:

• Requires DevOps resources for self-hosting
• Less turnkey than SaaS-hosted solutions

Pricing:
Free community edition, self-hosted plans from $125/month, cloud from $37/month.

Best For:
Technical teams seeking full control and data sovereignty.

Bottom Line:
FusionAuth is perfect for developers who prefer to self-manage their identity stack while retaining enterprise-grade features.

Conclusion

Choosing the right WorkOS alternative can make or break your enterprise onboarding experience. While WorkOS paved the way for simplified B2B SSO, new contenders like SSOJet offer faster integration, transparent pricing, and AI-driven automation for SSO and SCIM.

For startups aiming to move upmarket, or scale-ups tired of per-connection pricing, SSOJet delivers the most balanced blend of enterprise power and developer simplicity. Evaluate each solution’s integration speed, compliance coverage, and cost predictability, then pick the one that supports your growth roadmap and enterprise goals.