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GEO
Your Cold Email Inbox Is the Cheapest Positioning Audit You Will Ever Run
Eight out of ten cold emails now describe my company correctly. Eighteen months ago it was three. Nobody ran a rebrand.
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All topics →B2B SaaS
Everything tagged B2B SaaS.
18 stories, newest first.
Opinion
Publishers Are Ready to Block Google. Blocking Is Not a Strategy.
Reddit, USA Today and Reuters are weighing whether to cut Google off. Most of the numbers from that story were corrected a day later. What the breaking crawl bargain means for B2B SaaS, and why blocking is a negotiating position rather than a plan.
GEO
GEO Is Fake, Says Everyone. So Why Are So Many Companies Hiring GEO Managers?
LinkedIn says GEO is a grift. Corporate job boards say it is a salary band up to $171K at Stripe, SailPoint, AWS, and Citizens Bank. I break down what these companies actually hire for, and why this looks exactly like the cloud and email revolutions did fifteen years ago.
Authentication
Build vs Buy Auth Is the Wrong Question. Here's the Right One.
Every CTO re-litigates build vs buy for authentication every 18 months, and the framing is broken. The real question isn't build or buy. It's which parts of identity are commodity and which parts are your actual product.
CIAM
Auth0 Isn't Overpriced. You're Just the Wrong Buyer.
Whether Auth0 is too expensive depends entirely on who's asking. A framework for telling the regulated enterprise buyer (pay and negotiate) apart from the high-volume, cost-sensitive platform (migrate), with 2026 pricing and breach-cost data.
GEO
Gartner and Forrester in the Age of AI Search: Do Analyst Rankings Still Matter?
For decades, Gartner and Forrester shaped enterprise buying. Now buyers ask ChatGPT and Perplexity before they ever open a Magic Quadrant. Here is how analyst influence is actually shifting, and what it means for how companies build credibility.
E-books
The 11 E-books I Wish Existed When I Started LoginRadius (So I Wrote Them)
When I founded LoginRadius in 2013, there was no cybersecurity-founder playbook. I wrote 11 e-books to be what I wish I had. Here's each one and the lesson it captures.
Content Strategy
Why I Un-Gated All My E-books in 2025 (And What Happened to Pipeline)
MQL-driven gated content is still the B2B SaaS orthodoxy. I un-gated every e-book in 2025. Here are the actual numbers on pipeline, AI citation share, and brand authority 12 months later.
Cybersecurity
The 12 Cybersecurity Tool Categories Every B2B SaaS Should Evaluate (and the 8 Most Over-Buy)
B2B SaaS founders over-buy on 8 overlapping security tool categories and miss 4 that actually matter. Here's the stage-ranked shortlist of what to evaluate.
Startup Credits
AWS Activate vs Microsoft for Startups vs Google for Startups (2026): Who Each One Is Actually For
The three big cloud credits programs look interchangeable on marketing pages. They aren't. Each suits a different stack, stage, and growth pattern. Here is the actual comparison.
GEO
The GEO Measurement Vendor Landscape Is a Mess: A Buyer's Guide for 2026
Eighteen vendors all claim to track AI engine visibility in 2026. Their methodologies differ enough that cross-vendor numbers don't compare. Here is how to actually evaluate them.
CIAM
The CIAM Vendor Selection Trap: Why Most B2B SaaS Teams Pick the Wrong Identity Provider for Their Stage
Most CIAM selection decisions get made on features at evaluation time. Six-figure migration projects 18 months later are the result. Here's the stage-fit framework that prevents it.
Podcasts
The 12 Cybersecurity and B2B SaaS Podcasts I Listen to Weekly (and the 6 I Quit)
Most best-podcasts lists are SEO-driven, not editorial. Here are the 12 cybersecurity and B2B SaaS podcasts I listen to weekly, plus the 6 I quit.
CIAM
Auth0 vs Okta vs Stytch vs WorkOS vs SSOJet (2026): A Buyer-Stage Framework
The five CIAM contenders in 2026 don't compete head-on. Each wins for a different stage and buyer. Here's the framework I use, with the honest tradeoffs each carries.
GEO
Why GEO Has to Be Vertical (When SEO Never Was)
SEO became a horizontal layer because its substrate was uniform: one ranking algorithm, one signal set, one results format. GEO can't collapse that way. Here is the architectural reason.
AI
Google I/O 2026: The Agentic Web Just Went Into Production
Google I/O 2026 shipped an entire agent stack: Gemini 3.5 Flash, Antigravity 2.0, WebMCP, Gemini Spark, and Agent Payments Protocol. What it means for builders.
zero trust
Zero Trust for B2B SaaS: What Every Founder and CTO Needs to Know
For B2B SaaS companies, Zero Trust isn't an optional enterprise security concept. It's what enterprise buyers are demanding, what audit frameworks
Content marketing
AI-Powered Cybersecurity Content Strategy: Dominating B2B Search Rankings in 2025
AI has revolutionized search engine understanding of cybersecurity content. Industry leaders dominate rankings with expertise-driven content clusters,