Amazon's $2.5B FTC settlement over Prime dark patterns
$2.5B
US Federal Trade Commission
US · 2025
Status: Paid
What happened
The FTC settled claims that Amazon tricked consumers into enrolling in Prime through deceptive sign-up flows and made cancellation deliberately difficult, an internal process nicknamed Iliad. The settlement comprised a $1B civil penalty and $1.5B in refunds to about 35 million customers.
How it affected users
Millions of people were charged for subscriptions they did not knowingly sign up for or could not easily cancel.
Status timeline
Sep 25, 2025
Penalty announced.
Sources
- CNBC: Amazon FTC Prime settlementnews
- FTC newsroomregulator
Last verified 2026-07-02. Spotted an error? Report a correction.
Cite this entry
Deepak Gupta, "Amazon's $2.5B FTC settlement over Prime dark patterns," Tech Fines Directory, guptadeepak.com, 2025-09-25. https://guptadeepak.com/tech-fines/violation/amazon-us-prime-darkpatterns-2025/