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Amazonfines & penalties

Amazon.com, Inc.

The largest Western e-commerce and cloud company, owner of Alexa and Ring. Its record includes the largest GDPR fine ever issued (Luxembourg) and a $2.5B FTC dark-patterns settlement over Prime.

Penalties
7
Total imposed
≈ $4.6Bexcludes annulled
Largest
$2.5B
Span
2017 to 2025

Penalties by year

2017
$0
2020
$37.8M
2021
$2B
2023
$30.8M
2025
$2.5B

Every recorded penalty

7 penalties

Amazon · Prime · 2025

Amazon's $2.5B FTC settlement over Prime dark patterns

Paid

The FTC settled claims that Amazon tricked consumers into enrolling in Prime through deceptive sign-up flows and made cancellation deliberately difficult, an internal process nicknamed Iliad. The settlement comprised a $1B civil penalty and $1.5B in refunds to about 35 million customers.

FTC · US$2.5B

Amazon · 2021

Amazon fined €1.13B over logistics self-preferencing (Italy)

Under appeal

Italy's AGCM found that Amazon tied key seller benefits, such as the Prime badge and better visibility, to using its own logistics service (FBA), disadvantaging rival logistics providers.

AGCM · Italy€1.1B$1.2B

Amazon · 2021

Amazon's record €746M GDPR fine (Luxembourg)

Under appeal

Luxembourg's CNPD fined Amazon for processing personal data for behavioural advertising without valid consent. It was the largest GDPR fine at the time and has been under appeal since.

CNPD · Luxembourg / EU€746M$806M

Amazon · 2017

Amazon's €250M Luxembourg tax order, later annulled

Annulled

The Commission ordered Luxembourg to recover tax advantages from Amazon, but EU courts annulled the decision, a ruling made final in 2023. It is included for completeness given its prominence.

EC · EU / Luxembourg€250M$270M

Amazon · 2020

CNIL fines Amazon €35M over advertising cookies

Final

The CNIL fined Amazon for placing advertising cookies on amazon.fr visitors' devices without consent or adequate information.

CNIL · France€35M$37.8M

Amazon · Alexa · 2023

Amazon's $25M Alexa settlement over children's recordings

Paid

The FTC settled claims that Amazon kept children's Alexa voice recordings indefinitely, against COPPA and parents' deletion requests.

FTC · US$25M

Amazon · Ring · 2023

Amazon's $5.8M Ring settlement over camera access

Paid

The FTC settled claims that Ring employees and contractors improperly accessed customers' home camera videos, and that lax security allowed outside access.

FTC · US$5.8M