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All topics →Building and running SaaS: product, pricing, retention, and the operating decisions that make software businesses work.
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The entire GEO industry treats AI visibility as a marketing problem: track citations, optimize content, report share of voice. That framing is why most GEO programs plateau. The deeper truth is that GEO is a product discipline, and the teams winning at it have figured that out.
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Vanta, Drata, Sprinto, Secureframe, Scytale, Thoropass, Scrut, Hyperproof, Delve, and TryComp AI compared by frameworks, integrations, auditor network, and best-fit company size.
G2, TrustRadius, and Gartner Peer Insights are commercially captured. Buyers know it. Nobody published a replacement. Here is the 7-step framework I use.
Founders apply for credits in random order and get rejected because they tripped a referral-required gate they could have unlocked first. Here is the sequence that unlocks $250k+ in 90 days.
Most GEO buying decisions start with the wrong question: which tool monitors the most AI platforms. Here is a practical checklist for evaluating whether a GEO solution actually fits your industry.
How to build a cybersecurity product roadmap that survives AI security, compliance deadlines, and threat-driven emergencies. A founder's four-lane framework.
Building software just got 10x easier with AI. That breaks most of the 2015 SaaS playbook. Here are the new hard truths every SaaS founder needs to see clearly.
First time on the SaaStr stage. 12, 500 founders and operators. One message: if your company isn't showing up in ChatGPT, Perplexity, and Google AI
Per-seat pricing made sense when software was a tool. When software becomes the labor, the math breaks.
A buyer-journey-mapped framework for cybersecurity vendors to win Answer Engine Optimization.
Founders raise venture money to extend runway. Then they leave six figures of free credits sitting in a portal they never logged into.
Not all passwordless solutions are built the same. Some excel at enterprise compliance; others at developer speed or consumer UX.
Most B2B SaaS companies bolt on identity as an afterthought. After scaling a CIAM platform to 1B+ users, I learned that getting identity right from the
