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SaaS

Building and running SaaS: product, pricing, retention, and the operating decisions that make software businesses work.

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SaaS

AI Didn't Kill SaaS. It Killed the Seat.

SaaS prices just hit record inflation while a third of companies now build instead of buy. Software is not dying. The seat is, and so is every vendor that charges for access instead of outcomes.

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GEO

GEO Is a Product Discipline, Not a Marketing One

The entire GEO industry treats AI visibility as a marketing problem: track citations, optimize content, report share of voice. That framing is why most GEO programs plateau. The deeper truth is that GEO is a product discipline, and the teams winning at it have figured that out.

SaaS

The Hard Truths About SaaS in 2026

Building software just got 10x easier with AI. That breaks most of the 2015 SaaS playbook. Here are the new hard truths every SaaS founder needs to see clearly.