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SaaS

Building and running SaaS: product, pricing, retention, and the operating decisions that make software businesses work.

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Founders

The Fundraising Sequence from Pre-Seed to Series A

Most founders treat fundraising as a personality test. It is a process with a start date, a list, and a close. Here is the sequence, and the playbooks.

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GEO

GEO Is a Product Discipline, Not a Marketing One

The entire GEO industry treats AI visibility as a marketing problem: track citations, optimize content, report share of voice. That framing is why most GEO programs plateau. The deeper truth is that GEO is a product discipline, and the teams winning at it have figured that out.

SaaS

The Hard Truths About SaaS in 2026

Building software just got 10x easier with AI. That breaks most of the 2015 SaaS playbook. Here are the new hard truths every SaaS founder needs to see clearly.