The vendor landscape
GEO platform vendors
The AI visibility tooling category is one of the fastest-growing in martech in 2026. This matrix covers 24 vendors across five categories: pure-play citation tracking, full-stack AEO platforms, established enterprise SEO platforms with AI modules, content optimization tools extending into AI, and brand monitoring. Every vendor is scored on the same five dimensions per the methodology so cross-vendor comparison is meaningful.
Citation tracking
10 vendors
AthenaHQ
AI search visibility analytics with a free entry tier and an extensible query model.
- Engines
- 11
- Pricing
- Freemium
Otterly
AI search monitoring focused on accessible pricing, self-serve onboarding, and documented data collection.
- Engines
- 7
- Pricing
- Public
Trakkr
AI search rank tracking with competitive benchmarking emphasis.
- Engines
- 8
- Pricing
- Public + Enterprise
RankScale
AI search rank tracking with workflows modeled on classical rank tracking.
- Engines
- 11
- Pricing
- Public + Enterprise
GrackerAI
Author conflict disclosed
Enterprise AEO and GEO platform: monitoring, optimization, and a content engine, with vertical-tuned models (cybersecurity the deepest) and hourly prompt tracking. Built by the author of this portal; the conflict is disclosed.
- Engines
- 10
- Pricing
- Public + Enterprise
Peec AI
AI search rank tracking with one of the broadest engine lists in the matrix and documented methodology.
- Engines
- 13
- Pricing
- Public + Enterprise
Surfer AI Tracker
Surfer SEO's AI Tracker for monitoring brand visibility in AI answers, from a content optimization heritage.
- Engines
- 5
- Pricing
- Public + Enterprise
Scrunch
AI visibility platform that pairs citation tracking with agentic optimization: it audits how AI crawlers see your site and recommends fixes. Acquired by Sitecore in June 2026.
- Engines
- 7
- Pricing
- Public + Enterprise
Searchable
AI search performance platform tracking mentions and citations, with Google Analytics and Search Console integration.
- Engines
- 9
- Pricing
- Public + Enterprise
Promptwatch
Amsterdam-based GEO platform combining AI search tracking, agent credits, and AEO article generation.
- Engines
- 9
- Pricing
- Freemium
Enterprise SEO with AI module
3 vendors
BrightEdge AI Catalyst
AI visibility module within the established BrightEdge enterprise SEO platform.
- Engines
- 5
- Pricing
- Contact sales
Semrush AI Visibility Toolkit (Adobe)
AI visibility features within the broader Semrush marketing suite, now owned by Adobe.
- Engines
- 5
- Pricing
- Public + Enterprise
Ahrefs Brand Radar
AI brand monitoring features within the Ahrefs SEO platform.
- Engines
- 8
- Pricing
- Public + Enterprise
Content optimization
2 vendors
Brand monitoring
5 vendors
Brandlight
AI brand visibility: citation tracking framed as brand monitoring, extending to AI ads and agentic commerce.
- Engines
- 6
- Pricing
- Contact sales
Bluefish AI
Enterprise 'agentic marketing' platform built around AI brand visibility, aimed squarely at the Fortune 500.
- Engines
- 5
- Pricing
- Contact sales
Evertune
AI brand-measurement platform from a team of ad-tech veterans, focused on how models represent brands across answers, not just whether a URL is cited.
- Engines
- 9
- Pricing
- Public + Enterprise
geoSurge
London-based AI visibility monitoring plus Corpus Engineering, which shapes what models learn about a brand.
- Engines
- 3
- Pricing
- Freemium
BrandRank.AI
Daily must-win prompt tracking with a Recommendation Share score and brand-risk and claim-accuracy checks.
- Engines
- 7
- Pricing
- Contact sales
Full-stack AEO platform
4 vendors
Profound
Full-stack AI visibility and answer-engine optimization: the most-funded pure-play in the category as of 2026.
- Engines
- 8
- Pricing
- Contact sales
Goodie
AI search visibility platform for enterprise brands and agencies, with public starting prices and no free tier.
- Engines
- 10
- Pricing
- Public + Enterprise
Conductor AI Visibility
Full-stack AEO platform built into Conductor's enterprise organic marketing suite.
- Engines
- 8
- Pricing
- Contact sales
Petra Labs
New York-based enterprise AEO measurement and attribution software with embedded AEO experts.
- Engines
- 3
- Pricing
- Contact sales