Citation tracking · last updated 2026-10-14
Trakkr
AI search rank tracking with competitive benchmarking emphasis.
- Category
- Citation tracking
- Founded
- 2025
- HQ
- London, UK
- Pricing model
- Public + Contact sales (Enterprise)
- Methodology transparency
- Medium
- Data exportability
- Yes
- Engines tracked
- 8 (ChatGPT Search, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI)
- Website
- trakkr.ai
Trakkr's product emphasis is competitive benchmarking: workflows tuned for the question "how does our citation share compare to specific competitors." Most citation-tracking vendors support competitor comparison; Trakkr foregrounds it in its reporting.
The company is based in London and lists public pricing with an Enterprise tier handled through sales. It tracks eight engines, including Grok, DeepSeek, and Meta AI alongside the main US engines.
For marketing teams in competitive B2B categories where the conversation is "we need to beat X, Y, and Z in AI search visibility," that benchmarking emphasis maps directly to the brief. The differentiation is workflow rather than raw measurement capability.
Standout strength
Competitive benchmarking workflow: compares your citation share against named competitors per query.
Honest limitations
- Methodology disclosure less detailed than the High-rated vendors.
Best fit for
Marketing teams with named competitors they need to benchmark against in AI search visibility.
Frequently asked questions
- Which AI engines does Trakkr track?
- 8 as publicly stated by the vendor: ChatGPT Search, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI. Engine coverage is the first thing to check against the engines your buyers actually use, because a citation you cannot see is one you cannot act on.
- How is Trakkr priced?
- Public + Contact sales (Enterprise). Entry tiers are published and enterprise pricing is quote-based, so you can self-serve at the low end and will need a sales conversation above it.
- Can you export raw data from Trakkr?
- Yes. Raw data can be exported, so you can run your own analysis and keep a record that survives leaving the platform.
- Who is Trakkr best for?
- Marketing teams with named competitors they need to benchmark against in AI search visibility.
- What are the limitations of Trakkr?
- Methodology disclosure less detailed than the High-rated vendors.
Funding & investors
Full investor landscape →Bootstrapped
Independent and bootstrapped, per the company.