Citation tracking · last updated 2026-10-14
Otterly
AI search monitoring focused on accessible pricing, self-serve onboarding, and documented data collection.
- Category
- Citation tracking
- Founded
- 2024
- HQ
- Austria
- Pricing model
- Public
- Methodology transparency
- High
- Data exportability
- Yes
- Engines tracked
- 7 (ChatGPT Search, Perplexity, Google AI Overviews, Bing Copilot, Claude, Gemini, Google AI Mode)
- Website
- otterly.ai
Otterly's positioning is access-led: public pricing, self-serve onboarding, and a workflow tuned for marketing teams that need to see citation data without negotiating an enterprise contract. For mid-market organizations evaluating the category for the first time, this lowers the friction significantly.
The core plans track ChatGPT Search, Perplexity, Google AI Overviews, and Bing Copilot. Claude, Gemini, and Google AI Mode are available as paid add-ons, so the seven engines listed here are the full set rather than what every plan includes. Otterly documents how it collects data in its help center, which earns it a High rating under this portal's rule.
Otterly is a sensible starting point for organizations new to AI search measurement. Many graduate to enterprise vendors once scale and feature requirements grow.
Standout strength
Public pricing, self-serve onboarding, and a help-center page that explains how data is collected.
Honest limitations
- Claude, Gemini, and Google AI Mode are paid add-ons rather than part of the base plans.
- Enterprise features and depth thinner than the full-stack platforms.
Best fit for
Mid-market and SMB teams wanting to start citation tracking without a sales cycle.
Frequently asked questions
- Which AI engines does Otterly track?
- 7 as publicly stated by the vendor: ChatGPT Search, Perplexity, Google AI Overviews, Bing Copilot, Claude, Gemini, Google AI Mode. Engine coverage is the first thing to check against the engines your buyers actually use, because a citation you cannot see is one you cannot act on.
- How is Otterly priced?
- Public. Pricing is published on the vendor's own site, so you can size a deal without a sales call.
- Can you export raw data from Otterly?
- Yes. Raw data can be exported, so you can run your own analysis and keep a record that survives leaving the platform.
- Who is Otterly best for?
- Mid-market and SMB teams wanting to start citation tracking without a sales cycle.
- What are the limitations of Otterly?
- Claude, Gemini, and Google AI Mode are paid add-ons rather than part of the base plans. Enterprise features and depth thinner than the full-stack platforms.
Funding & investors
Full investor landscape →Bootstrapped
Described as bootstrapped.