Citation tracking · last updated 2026-10-14
Scrunch
AI visibility platform that pairs citation tracking with agentic optimization: it audits how AI crawlers see your site and recommends fixes. Acquired by Sitecore in June 2026.
- Category
- Citation tracking
- Founded
- 2023
- HQ
- Salt Lake City, UT
- Pricing model
- Public + Contact sales (Enterprise)
- Methodology transparency
- Medium
- Data exportability
- Yes
- Engines tracked
- 7 (ChatGPT Search, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI)
- Website
- scrunch.com
Scrunch frames the category as "rebuilding the web for AI consumption." Alongside the citation-tracking measurement that every vendor on this matrix offers, Scrunch inspects how AI crawlers actually fetch and parse your pages, then surfaces concrete fixes. The pitch is that visibility is half measurement and half hygiene: knowing you are not cited is only useful if you can see why.
On 3 June 2026, Sitecore announced it had acquired Scrunch; the price was not disclosed. Public pricing lists Starter at $250 and Growth at $417 on annual billing, with an Enterprise tier handled through sales, and the Data API is Enterprise only. It tracks seven engines, including Google AI Mode and Meta AI.
Scrunch is best evaluated against Profound and AthenaHQ for teams that want optimization recommendations bundled with measurement rather than measurement alone.
Standout strength
Combines measurement with an agentic optimization layer that inspects how AI crawlers render and parse your pages, not just whether you are cited.
Honest limitations
- The Data API is Enterprise only.
- Now part of Sitecore, so roadmap and packaging may change under new ownership.
Best fit for
Teams that want the feedback loop closed: measure citation share, then act on crawler-level recommendations in one platform.
Frequently asked questions
- Which AI engines does Scrunch track?
- 7 as publicly stated by the vendor: ChatGPT Search, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI. Engine coverage is the first thing to check against the engines your buyers actually use, because a citation you cannot see is one you cannot act on.
- How is Scrunch priced?
- Public + Contact sales (Enterprise). Entry tiers are published and enterprise pricing is quote-based, so you can self-serve at the low end and will need a sales conversation above it.
- Can you export raw data from Scrunch?
- Yes. Raw data can be exported, so you can run your own analysis and keep a record that survives leaving the platform.
- Who is Scrunch best for?
- Teams that want the feedback loop closed: measure citation share, then act on crawler-level recommendations in one platform.
- What are the limitations of Scrunch?
- The Data API is Enterprise only. Now part of Sitecore, so roadmap and packaging may change under new ownership.
Funding & investors
Full investor landscape →Acquired by Sitecore · $26M disclosed
Seed · $4M · 2025-03
Led by Mayfield Fund
Series A · $15M · 2025-07
Led by Decibel; with Mayfield Fund, Homebrew, GTM Capital
Acquired by Sitecore, announced June 3, 2026; terms not disclosed.