Under appealfine · GDPR
Amazon's record €746M GDPR fine (Luxembourg)
€746M
≈ $806M at the time
Commission Nationale pour la Protection des Données
Luxembourg / EU · 2021
Status: Under appeal
What happened
Luxembourg's CNPD fined Amazon for processing personal data for behavioural advertising without valid consent. It was the largest GDPR fine at the time and has been under appeal since.
How it affected users
Shoppers were profiled for advertising without a lawful basis.
Status timeline
Jul 16, 2021
Penalty announced.
Sources
Last verified 2026-07-02. Spotted an error? Report a correction.
Cite this entry
Deepak Gupta, "Amazon's record €746M GDPR fine (Luxembourg)," Tech Fines Directory, guptadeepak.com, 2021-07-16. https://guptadeepak.com/tech-fines/violation/amazon-luxembourg-gdpr-2021/