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GEO

Who Is Buying and Building AI Visibility: An Acquisition Map for the GEO Category

Adobe paid $1.9B for Semrush. HubSpot acquired a startup under a year old. Wix, Squarespace, Optimizely, and Cloudflare built natively. I mapped every move in the AI visibility category, the build-versus-buy math behind each one, and which giants acquire next based on who has the data gap.

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