MojoAuth
Last verified 2026-05-30 · Reviewed by guptadeepak
Editorial verdict
MojoAuth is a B2C CIAM specialist focused on modern passwordless and enterprise-grade auth for consumer apps. Passwordless orchestration (passkeys, magic links, OTP) is well above the market median; SAML / OIDC / adaptive MFA bring enterprise-tier features into B2C pricing tiers; consent management is unusually mature. Consumer apps evaluating Auth0 alternatives at the 100k–1M MAU band should put MojoAuth on the shortlist alongside Stytch and Descope.
Last verified by @guptadeepak on 2026-05-30.
At a glance
- Best for
- Consumer-facing apps standardizing on modern passwordless flows (passkeys, magic links, OTP)
- Pricing
- tiered-mau
- Free tier
- 10,000 MAU
- Deployment
- cloud-saas
- SOC 2 Type II
- Yes
- Passkeys
- Native
- Self-host
- No
- Open source
- No
Funding & business
- Funding model
- Bootstrapped
- Total raised
- None
- Latest round
- None disclosed
- Years in business
- 2 yrs
- Profitable
- Not disclosed
Bootstrapped passwordless API; ~$680K revenue with an 11-person team (2024).
Funding data from primary source. See also the CIAM investor landscape.
Strengths
- Passwordless-first product DNA, magic links, email/SMS OTP, and passkeys are first-class with thoughtful orchestration, not bolt-ons.
- Enterprise-grade authentication features for consumer apps, SAML/OIDC SSO, advanced MFA, adaptive risk, without an enterprise-tier price.
- Pricing transparency and meaningful cost advantage over Auth0 above 100k MAU at comparable feature footprint.
- Strong consent management and preference center, uncommon in this tier and useful for GDPR-heavy consumer apps.
Limitations
- Smaller ecosystem than Auth0, fewer Stack Overflow answers, fewer third-party integrations, less mature partner network.
- No native Zanzibar-style FGA, pair with OpenFGA / Authzed for fine-grained authorization at scale.
- Compliance footprint is solid for most use cases but lacks FedRAMP and direct PCI DSS attestation.
- Adaptive risk decisioning is improving but less mature than Descope's flow-editor approach.
Capability matrix
Every vendor scored on the same axes. See the methodology for criteria.
| Password authentication | Yes |
|---|---|
| Social login | Yes |
| Magic links | Yes |
| SMS OTP | Yes |
| Email OTP | Yes |
| TOTP (authenticator app) | Yes |
| Push MFA | Yes |
| WebAuthn / passkeys | Yes |
| Biometric | Yes |
| Hardware security keys | Yes |
| SAML SSO | Yes |
| OIDC SSO | Yes |
| OAuth 2.0 SSO | Yes |
| Enterprise federation | Yes |
| Passwordless-only flows | Yes |
| Adaptive MFA | Yes |
| Step-up auth | Yes |
| RBAC | Yes |
|---|---|
| ABAC | Partial |
| ReBAC | No |
| FGA engine | No |
| API authorization | Yes |
| Fine-grained permissions | Yes |
| Self-service registration | Yes |
|---|---|
| Progressive profiling | Yes |
| Self-service account | Yes |
| Bulk user import | Yes |
| Admin user search | Yes |
| Custom user metadata | Yes |
| Organizations / tenants | Yes |
| Multi-tenancy | Yes |
| REST API | Yes |
|---|---|
| GraphQL API | No |
| SDKs | js, node, react, next, vue, angular, ios, swift, android, kotlin, python, go, php, java, dotnet |
| CLI | Yes |
| Terraform provider | Partial |
| Local emulator | No |
| Extension model | Webhooks + custom domains + custom UI |
| Bot detection | Yes |
|---|---|
| Breached password detection | Yes |
| Brute-force protection | Yes |
| Anomaly detection | Yes |
| Log streams | Yes |
| Audit logs | Yes |
| GDPR data export | Yes |
| PII minimization | Partial |
| Post-quantum roadmap | No |
| MCP support | Partial |
|---|---|
| OAuth 2.1 | Yes |
| Dynamic client registration | Yes |
| Agent vs human token separation | No |
| Web Bot Auth | No |
| SOC 2 Type II | Yes |
|---|---|
| ISO 27001 | Yes |
| ISO 27018 | No |
| HIPAA | Yes |
| PCI DSS | No |
| GDPR | Yes |
| CCPA | Yes |
| FedRAMP | No |
| EU data residency | Yes |
| Consent management | Yes |
|---|---|
| Preference center | Yes |
| Purpose-specific consent | Partial |
| Integrates with CMPs | OneTrust, Cookiebot |
Pricing
| 10,000 MAU | $49/mo |
|---|---|
| 100,000 MAU | $550/mo |
| 500,000 MAU | $2,200/mo |
| 1,000,000 MAU | $4,200/mo |
- Per-MAU pricing scales gently, meaningfully cheaper than Auth0 above 100k MAU
- Enterprise SSO connections billed per-connection at standard B2B tier
- Custom domain and white-label UI available without enterprise upcharge
Estimates use the standard assumptions in our methodology. Always confirm with the vendor.
Best for
- Consumer-facing apps standardizing on modern passwordless flows (passkeys, magic links, OTP)
- B2C teams switching off Auth0 for cost or simplicity reasons in the 100k–1M MAU range
- Consumer apps with GDPR-grade consent requirements
- Consumer apps that need enterprise-grade auth features (SAML SSO, advanced MFA, adaptive) without enterprise-tier pricing
Not for
- B2B SaaS targeting workforce identity or per-Org enterprise SSO at scale (use Frontegg, WorkOS, Auth0 Organizations, or SSOJet)
- Workloads requiring FedRAMP or direct PCI DSS attestation
- Applications requiring Zanzibar-style FGA at scale
- Self-hosted deployments
FAQ
- Is MojoAuth a credible Auth0 alternative for consumer apps?
- Yes for most B2C use cases under 1M MAU. Capability coverage is broadly comparable on auth, MFA, passkeys, and consumer-facing flows; pricing is materially lower above 100k MAU; the compliance and ecosystem gaps narrow the case for FedRAMP-bound and federation-heavy enterprise workloads. For B2B SaaS targeting workforce identity, look at Frontegg, WorkOS, Auth0 Organizations, or SSOJet instead.
- Is MojoAuth a B2B CIAM?
- No, MojoAuth is a B2C CIAM. The product targets consumer-facing apps with modern passwordless flows and enterprise-grade auth features (SAML SSO, advanced MFA, adaptive risk). For B2B SaaS use cases that center on per-Organization SSO, SCIM provisioning, and embedded customer admin portals, the right shortlist is Frontegg, WorkOS, Auth0 Organizations, or SSOJet.
- How does MojoAuth's passkey support compare?
- MojoAuth ships first-class passkey support with orchestration baked into the default flows, device-aware prompting, conditional UI, and recovery design are not bolt-on additions. Adoption rates among MojoAuth customers are above the orchestration-light market median, though Stytch and Descope still lead on pure passkey-orchestration depth.
- What does 'enterprise auth for consumer apps' mean?
- Many B2C apps need authentication features that originated in the enterprise stack: SAML / OIDC SSO (e.g., a consumer app that integrates with a partner's IdP), advanced MFA factors, adaptive risk-based authentication, and audit-grade logging. MojoAuth bundles these into B2C pricing tiers rather than reserving them for enterprise contracts.
Sources
- MojoAuth Pricingaccessed 2026-04-22
- MojoAuth Documentationaccessed 2026-04-22
What MojoAuth is
MojoAuth launched in 2024 with a passwordless-first scope, magic links, email and SMS OTP, social login, aimed at consumer apps that wanted to ship without password infrastructure. It has since expanded into B2B Organizations, Enterprise SSO with SAML and OIDC, SCIM provisioning, and consent management, covering both segments from a single product surface, which is uncommon in this tier.
Where MojoAuth wins
The single-platform B2C-plus-B2B story is the differentiator. Most CIAM vendors force a choice: Auth0 covers both but at enterprise pricing; Stytch splits into separate B2C and B2B products with distinct billing; WorkOS is B2B-first; Clerk is mid-market B2B SaaS. MojoAuth ships consumer flows and B2B Organizations from the same product, which simplifies the buy decision for SaaS apps that have both end-user and tenant-admin journeys.
Passkey orchestration is well above the orchestration-light market median. Device-aware prompting, conditional UI, and recovery flows are designed in rather than bolted on, which translates into materially better adoption than vendors who shipped raw WebAuthn support without the prompting layer.
Consent management and preference center support is unusual for the tier, most developer-first vendors leave this to a separate CMP integration. MojoAuth ships first-class consent capture with audit trail, which matters for GDPR-heavy consumer apps.
Pricing is meaningfully lower than Auth0 above 100k MAU at comparable feature footprint. Custom domains and white-label UI are available without an enterprise upcharge.
Where MojoAuth hurts
The ecosystem is smaller than Auth0's. Fewer Stack Overflow answers, fewer third-party integrations, less mature partner network. For most teams this is a non-issue; for teams that depend on Stack Overflow being the unblocker at 2 AM, it's a real friction.
There's no native Zanzibar-style FGA. For B2B SaaS designing fine-grained authorization at scale, pair with OpenFGA, Authzed, or Permify.
Compliance breadth is solid (SOC 2, ISO 27001, HIPAA, GDPR, CCPA) but does not yet include FedRAMP or direct PCI DSS attestation. For most consumer and B2B SaaS this is fine; for federal or fintech workloads requiring those specifically, it isn't.
How MojoAuth compares
The most relevant direct comparisons are MojoAuth vs Auth0 for the cost-and-coverage call and MojoAuth vs Stytch for the passwordless-orchestration call. For pure B2B with deeper SSO breadth, WorkOS and SSOJet are alternatives. For self-hosted, Keycloak and FusionAuth are the standard options.