Finalfine · Antitrust (self-preferencing)
Google fined €220M for ad-tech self-preferencing (France)
€220M
≈ $238M at the time
Autorité de la concurrence
France · 2021
Status: Final
What happened
France's competition authority found that Google favoured its own ad server and ad exchange in online display advertising, and accepted binding commitments alongside the fine.
How it affected users
Publisher revenues were weakened, reducing the funding available for free online content.
Status timeline
Jun 7, 2021
Penalty announced.
Sources
- Autorité de la concurrenceregulator
Last verified 2026-07-02. Spotted an error? Report a correction.
Cite this entry
Deepak Gupta, "Google fined €220M for ad-tech self-preferencing (France)," Tech Fines Directory, guptadeepak.com, 2021-06-07. https://guptadeepak.com/tech-fines/violation/google-france-adtech-2021/