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GEO
Query Fan-Out: How One Buyer Question Becomes 12 Hidden Searches
One prompt becomes many retrievals. You compete in each and see only the one you targeted, which is how top rankings produce no citation.
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6 stories, newest first.
GEO
GEO vs SEO: What Actually Changes in the Workflow (And What Does Not)
The crawl and authority layer is unchanged. Retrieval moves from page to passage, and the outcome moves from click to citation.
GEO
How to Structure Content So AI Actually Extracts It: 11 Patterns With Before and After Rewrites
AI does not read your page. It retrieves a fragment and decides whether that fragment answers the question on its own.
Opinion
Publishers Are Ready to Block Google. Blocking Is Not a Strategy.
Reddit, USA Today and Reuters are weighing whether to cut Google off. Most of the numbers from that story were corrected a day later. What the breaking crawl bargain means for B2B SaaS, and why blocking is a negotiating position rather than a plan.
Content Strategy
Why I Un-Gated All My E-books in 2025 (And What Happened to Pipeline)
MQL-driven gated content is still the B2B SaaS orthodoxy. I un-gated every e-book in 2025. Here are the actual numbers on pipeline, AI citation share, and brand authority 12 months later.
Editorial
Editorial
Write for Us: Tips, Data, and Sponsorship
guptadeepak.com closed unsolicited guest posts in July 2026. Four routes remain: news tips and corrections, original data and co-research, vendor and product updates for the directories, and disclosed sponsorship. Rules and response times for each.