InterviewAugust 2026
GEO is the new SEO - Deepak Gupta with RevTalks
Hosted by RevTalks (InboxRev)
A short, dense RevTalks interview with host Mason at InboxRev. Fifteen minutes on what a real buyer prompt looks like, why cybersecurity vendors all sound identical to a language model, and where GrackerAI's own pipeline actually comes from.
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Key takeaways
- Buyers no longer type keywords. They describe a situation: a 50-person company, this budget, this constraint, recommend five options. Content that answers a keyword does not answer that.
- 80 to 90 percent of GrackerAI's own customers arrive through LLM search. The remaining 10 to 15 percent come from traditional search.
- The buyer is the marketing team, not the security team. That is unusual for a cybersecurity-adjacent product and it changes the entire sales motion.
- Cybersecurity companies are built by deeply technical people who under-invest in messaging and positioning, so neither the buyer nor the model can tell what problem they solve.
- Ranking in AI answers requires two audiences at once: a technical buyer who needs real depth, and a model that needs the jargon simplified enough to ingest.
- Priorities for the rest of 2026: keep pace with LLM algorithm changes including the new AI ad formats, and educate a market where legacy companies still think GEO is just SEO with a new name.
In his words
“Nobody has time to go to Google and read all the different pages and links. They just want the concise, clean answer.”
“80 to 90 percent of our customers come from LLMs.”
“When customers come to us, the first ask is: can you do whatever you did at GrackerAI for us, because you are everywhere when we search for it.”
“Our buyers are marketing teams in the cybersecurity companies.”
Quotes and chapter marks are transcribed from the episode audio and lightly edited for clarity. Nothing is paraphrased.
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