Latest
GEO
Query Fan-Out: How One Buyer Question Becomes 12 Hidden Searches
One prompt becomes many retrievals. You compete in each and see only the one you targeted, which is how top rankings produce no citation.
Read the articleTag
All topics →B2B Buying
Everything tagged B2B Buying.
5 stories, newest first.
GEO
AI Search Is Becoming the Default for How B2B Companies Find and Compare Products
Traditional impressions on our properties fell 10-20% this year. AI search visibility rose 35%. That inversion is not a problem to fix; it is the new shape of B2B discovery, and the AI channel brings better-qualified buyers. Here is the data and what it means.
B2B Buying
Why "Free" Gartner Alternatives Don't Work for B2B Technical Buying (and What I Built Instead)
The "free Gartner alternative" framing hides a structural conflict: every "free" platform monetises by selling to the vendors it ranks. Here is why that breaks B2B buying, and what works instead.
SaaS
How to Compare SaaS Tools When Every G2 Review Is Paid: A 7-Step Framework
G2, TrustRadius, and Gartner Peer Insights are commercially captured. Buyers know it. Nobody published a replacement. Here is the 7-step framework I use.
GEO
How to Evaluate a GEO Solution: The Vertical-Fit Checklist
Most GEO buying decisions start with the wrong question: which tool monitors the most AI platforms. Here is a practical checklist for evaluating whether a GEO solution actually fits your industry.