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Traditional impressions on our properties fell 10-20% this year. AI search visibility rose 35%. That inversion is not a problem to fix; it is the new shape of B2B discovery, and the AI channel brings better-qualified buyers. Here is the data and what it means.
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The "free Gartner alternative" framing hides a structural conflict: every "free" platform monetises by selling to the vendors it ranks. Here is why that breaks B2B buying, and what works instead.
G2, TrustRadius, and Gartner Peer Insights are commercially captured. Buyers know it. Nobody published a replacement. Here is the 7-step framework I use.
Most GEO buying decisions start with the wrong question: which tool monitors the most AI platforms. Here is a practical checklist for evaluating whether a GEO solution actually fits your industry.
