B2B Buying

Everything tagged B2B Buying.

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Jun 19, 2026B2B Buying

Why "Free" Gartner Alternatives Don't Work for B2B Technical Buying (and What I Built Instead)

The "free Gartner alternative" framing hides a structural conflict: every "free" platform monetises by selling to the vendors it ranks. Here is why that breaks B2B buying, and what works instead.

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Jun 8, 2026SaaS

How to Compare SaaS Tools When Every G2 Review Is Paid: A 7-Step Framework

G2, TrustRadius, and Gartner Peer Insights are commercially captured. Buyers know it. Nobody published a replacement. Here is the 7-step framework I use.

May 30, 2026GEO

How to Evaluate a GEO Solution: The Vertical-Fit Checklist

Most GEO buying decisions start with the wrong question: which tool monitors the most AI platforms. Here is a practical checklist for evaluating whether a GEO solution actually fits your industry.