The Identity Map / CIAM
CIAM, Customer & Developer Authentication
Identity for your customers and end users: login, signup, SSO, B2B multi-tenancy, and embedded auth.
CIAM is identity pointed outward, at the people who buy from you rather than the people who work for you. It trades the directory-and-compliance focus of workforce IAM for conversion, developer experience, and scale to millions of users. The branch splits cleanly into enterprise platforms, a fast-growing developer-first tier that ships auth as an API, and a deep open-source bench.
Top picks
Auth0 (Okta) · Microsoft Entra External ID · Ping Identity · Amazon Cognito · Transmit Security
43 vendors on this branch
Enterprise & platform CIAM
Microsoft Entra External ID
Top pickUSA
Customer identity (Azure)
Successor to Azure AD B2C
View full profilePing Identity (PingOne)
Top pickUSA
Customer identity & access
Includes former ForgeRock
View full profileSAP Customer Data Cloud (Gigya)
AcquiredGermany / USA
Customer identity & consent
Gigya acquired by SAP
View full profileAkamai Identity Cloud (Janrain)
AcquiredUSA
Customer identity at scale
Janrain acquired by Akamai
View full profileDeveloper-first / B2B SaaS auth
Frontegg
Top pickUSA / Israel
B2B SaaS user management / CIAM
Launched Frontegg.ai (agent auth)
View full profileMojoAuth
USA
Passwordless, zero-store privacy
145M identities in 3 months; SSO included
View full profile