Founder Brand
5 guides
Founder brand is not a vanity project once AI engines decide which sources to trust. These guides cover the difference between earned, contributed, and paid placement, the pitches editors answer, which outlets carry weight with answer engines, and how to convert coverage you already have into citations.
Start here
How Founder Brand Helps the Product
In B2B and AI search the company often gets retrieved through the person first. Here is how to point founder brand at the product.
Explainers
All explainers→Earned vs Contributed vs Paid Media
practitioner · 12 minChatGPT and Perplexity agree on only 11% of cited domains. Here is the three-tier media model that builds authority instead of a logo wall.
Which Outlets AI Engines Actually Cite
practitioner · 8 minPick outlets by whether the engine retrieves them for your buyer's questions. Prestige logos are not a citation strategy.
How-To & Implementation
All how-to & implementation→Founder Pitch Templates Editors Answer
intro · 10 minEditors spend about four seconds on a cold pitch. Six templates for source requests, trades, follow-ups, and the diagnostic for why a pitch died.
Turn Press Coverage into AI Citations
practitioner · 7 minA clipping is not a citation. Same-day absorption, an owned page for the claim, and a prompt set to see whether the idea became retrievable.