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Deepak Gupta markGEO Compass

Decision tools

AI Visibility Scorecard

A self-serve checklist scoring your AEO and GEO foundation across 25 dimensions. Categories: Structured data foundation, Content patterns, Crawler access, Measurement, and Governance. Takes about five minutes. No email gate. Everything runs in your browser.

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0%, Early days

0.0 / 48 weighted points

Structured data foundation

0.0 / 16

  1. Every article page emits Article schema with datePublished, dateModified, author, and publisher.

  2. Author and publisher reference a canonical Person and Organization by @id.

    Without @id references, AI engines see N separate Person nodes from your domain.

  3. Canonical Person has sameAs links to 5+ verified external profiles (LinkedIn, X, GitHub, ORCID, Wikidata).

  4. FAQPage schema is on pages with genuine Q&A content (not stuffed onto generic articles).

  5. Listicle/comparison content uses ItemList with structured entities (Product, SoftwareApplication, etc.).

  6. All schema is in JSON-LD format (not Microdata or RDFa).

  7. Schema validates with Google's Rich Results Test and the Schema.org validator.

  8. Glossary or definition content uses DefinedTerm + DefinedTermSet schema.

    Highly LLM-friendly; most publishers underuse this.

Content patterns

0.0 / 12

  1. Article first paragraphs answer the question directly without preamble.

  2. Every article has a visible 'last updated' date (in addition to schema dateModified).

  3. Pages addressing specific questions use question-as-heading formatting.

  4. Comparison/vendor content includes explicit 'honest weakness' sections.

    Pure marketing content is detected and discounted by AI engines.

  5. Methodology page describes how analysis is done and what's deliberately not included.

  6. Internal linking density is high (every guide links to 3+ related guides in-context).

Crawler access

0.0 / 8

  1. Site publishes a curated llms.txt at /llms.txt.

  2. Site publishes llms-full.txt at /llms-full.txt for single-fetch corpus ingestion.

  3. robots.txt allows GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Bingbot, Googlebot.

  4. Sitemap.xml is submitted to Google Search Console AND Bing Webmaster Tools.

    Bing's index meaningfully differs from Google's and powers Bing Copilot grounding.

Measurement

0.0 / 8

  1. We track citation share per AI engine on a recurring cadence (weekly or monthly).

  2. Our query set has 100+ queries segmented by buyer journey stage or query type.

  3. We measure attribution quality (where citations appear, whether they're accurate), not just citation count.

  4. We track downstream conversion from AI engine traffic (engagement, revenue contribution).

Governance

0.0 / 4

  1. Content has a refresh schedule and stale content is actively retired.

  2. AI visibility KPIs are reported alongside other marketing KPIs to leadership.

  3. Editorial team owns AEO/GEO concerns; not solely an SEO consultant's problem.

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