Meta · last updated 2026-10-14
Meta AI
Meta AI is Meta's assistant, embedded in Facebook, Instagram, WhatsApp, Messenger, and the standalone meta.ai web app. Meta's Muse Spark model (from Meta Superintelligence Labs, announced 2026-04-08) is reported to power it in place of Llama. Search grounding was historically through Bing; Google results are reported to have been added alongside Bing.
Grounding model
On-demand retrieval grounding. Reporting indicates results from both Bing and Google are used; Meta has not documented this in detail. Source attribution is surfaced for grounded answers.
Citation style
Inline source links beneath sentences that were grounded against retrieved web content. Meta does not document the layout in detail.
What it rewards
- Strong Bing and Google indexing (reported retrieval sources)
- Consumer-oriented framing: answers are conversational and consumer-friendly
- Structured data that matches visible content
- Recent dates and explicit dating
What it penalizes
- Pages blocked from Bingbot and Googlebot (cannot be grounded against)
- Highly technical or jargon-heavy content (in our observation, devalued in favour of consumer-friendly sources)
- Sites without consistent metadata or with weak entity signals