Meta · last updated 2026-05-27
Meta AI
Meta AI is Meta's assistant powered by Llama models, embedded in Facebook, Instagram, WhatsApp, Messenger, and the standalone meta.ai web app. Search grounding is provided via a Bing-derived web index (Meta's longstanding partnership with Microsoft). The discovery surface inside Meta's apps (1.5+ billion monthly users for the assistant across surfaces by mid-2026) makes it consequential for consumer queries even though the dedicated web experience is less prominent than ChatGPT or Perplexity.
Grounding model
Llama model family with retrieval grounding via Bing index. Grounding is on-demand based on the model's judgment of whether current information is needed. Source attribution is surfaced inline for grounded answers and omitted for non-grounded conversational replies.
Citation style
Inline source links beneath sentences that were grounded against retrieved web content, with title and domain. Sources are clickable; tap-through opens in a new tab (or in-app browser on mobile). Citation density is moderate and weighted toward consumer-friendly sources.
What it rewards
- Strong Bing indexing (Meta's web grounding runs through the Bing index)
- Consumer-oriented framing: Meta AI's answer style is conversational and consumer-friendly
- Schema.org markup that Bing has supported for years
- Recent dates and explicit dating
What it penalizes
- Pages blocked from BingBot (cannot be grounded against)
- Highly technical or jargon-heavy content (devalued in favour of consumer-friendly sources)
- Sites without consistent metadata or with weak entity signals