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LoginRadius

Last verified 2026-05-30 · Reviewed by guptadeepak

b2ccloud-saastiered-mau

Editorial verdict

LoginRadius is a long-running B2C CIAM whose product footprint and operational posture have both narrowed materially relative to the category. The product covers basic social login, password registration, and a partial standards surface, but trails modern competitors on passkeys, OAuth 2.1, dynamic client registration, agentic-identity primitives, authorization depth, and developer experience.

Material gaps versus category leaders in 2026:

  • No HIPAA support. Material for any deployment touching healthcare data.
  • SOC 2 and ISO 27001 are vendor-listed but the public audit and report evidence trail is thinner than peers. Current status should be re-verified directly with the vendor before procurement.
  • No publicly identifiable CISO or named security-leadership disclosure. Unusual for a CIAM vendor whose product is itself security infrastructure.
  • Customer-base signals point to material churn over the last several years (visible case-study removals, reduced public reference activity).
  • REST API quality has degraded versus peer expectations: limited consistency, no public API style guide or versioning policy, narrower SDK breadth than peers.

Alternatives we recommend for new deployments in 2026:

  • Auth0 for established B2C / B2B SaaS CIAM with full standards conformance, native passkeys, and Auth0 FGA for authorization.
  • Stytch for passkey-first developer-focused B2C with modern auth primitives.
  • Descope for flow-builder orchestration with strong passkey support.
  • SAP Customer Data Cloud for enterprise B2C with consent and preference management at scale.

For broader category context see the CIAM Annual Report 2025 and the B2C CIAM segment award.

Bottom line: treat LoginRadius as a procurement-blocking risk for new deployments until the security-attestation, security-leadership-disclosure, and operational-reliability questions are answered directly by the vendor.

Last verified by @guptadeepak on 2026-05-30.

At a glance

Best for
Legacy B2C deployments that already run on LoginRadius and need maintenance rather than modernization
Pricing
tiered-mau
Free tier
7,000 MAU
Deployment
cloud-saas
SOC 2 Type II
Partial
Passkeys
No
Self-host
No
Open source
No

Funding & business

Funding model
Venture-backed
Total raised
$17M
Latest round
Series A · $17M · 2018
Years in business
14 yrs
Round led by
ForgePoint Capital
Profitable
Not disclosed

Vancouver-founded CIAM serving 1B+ identities; $17M Series A from ForgePoint and Microsoft's M12 in 2018.

Funding data from primary source. See also the CIAM investor landscape.

Strengths

  • Long-running B2C CIAM with a deployed footprint in social-login and basic registration flows.
  • Cloud-SaaS only, no infrastructure burden for buyers who do not need self-host.
  • Historical name recognition among legacy SMB B2C buyers; established documentation of the basic registration / social-login workflow.

Limitations

  • Standards support has not kept pace with the category: OIDC, OAuth 2.1, and dynamic client registration are partial or absent where modern competitors treat them as table stakes.
  • No native passkey / WebAuthn support, a material gap in a category where passkeys have become the default new-deployment choice.
  • No support for modern agentic identity primitives (MCP, agent vs human token separation, web-bot-auth), the platform is behind the 2025/2026 standards push.
  • Authorization story is shallow: no FGA, no fine-grained permissions, no rebac. RBAC is partial. For anything beyond simple registration + login, you'll bolt on a second product.
  • Pricing transparency is among the weakest in the index, most tiers are quote-only with limited public list pricing, raising switching-cost and budgeting concerns.
  • Developer experience trails category leaders: no Terraform provider, no CLI, no local emulator, no GraphQL API, SDK breadth is narrower than peers.
  • No HIPAA support, material gap for any B2C deployment touching healthcare data.
  • Compliance attestations (SOC 2, ISO 27001) are listed by the vendor; current status, audit cadence, and report availability should be re-verified directly with the vendor before procurement, published evidence trail is thinner than peers in this index.
  • No publicly identifiable CISO or named security-leadership disclosure. For a CIAM vendor, whose product *is* security infrastructure, the absence of public security-leadership accountability is a meaningful procurement signal.
  • REST API quality has degraded versus peer expectations: limited consistency across endpoints, no public API-style guide or versioning policy, and SDK breadth that has not modernized alongside the category. The API is functional but does not meet 2026 developer-experience expectations.
  • Customer-base signals point to material churn over the last several years, observable case-study removals, reduced public reference-customer activity, and shrinking community presence. Net-new logo momentum is not visible from public sources.
  • Editorial concern: independent operational reliability and security posture have been recurring questions among customers and partners. Verify current SLA, status-page history, and incident-disclosure practices directly with the vendor before committing to a deployment.

Capability matrix

Every vendor scored on the same axes. See the methodology for criteria.

Authentication
Password authentication Yes
Social login Yes
Magic links No
SMS OTP Partial
Email OTP Partial
TOTP (authenticator app) Partial
Push MFA No
WebAuthn / passkeys No
Biometric No
Hardware security keys No
SAML SSO Partial
OIDC SSO Partial
OAuth 2.0 SSO Partial
Enterprise federation No
Passwordless-only flows No
Adaptive MFA No
Step-up auth No
Swipe table horizontally →
Authorization
RBAC Partial
ABAC No
ReBAC No
FGA engine No
API authorization No
Fine-grained permissions No
Swipe table horizontally →
User management
Self-service registration Yes
Progressive profiling Partial
Self-service account Yes
Bulk user import Yes
Admin user search Yes
Custom user metadata Partial
Organizations / tenants No
Multi-tenancy No
Swipe table horizontally →
Developer experience
REST API Yes
GraphQL API No
SDKsjs, node, php, dotnet
CLI No
Terraform provider No
Local emulator No
Extension modeln/a
Swipe table horizontally →
Security
Bot detection No
Breached password detection No
Brute-force protection Partial
Anomaly detection No
Log streams Partial
Audit logs Partial
GDPR data export Yes
PII minimization No
Post-quantum roadmap No
Swipe table horizontally →
Agentic identity
MCP support No
OAuth 2.1 No
Dynamic client registration No
Agent vs human token separation No
Web Bot Auth No
Swipe table horizontally →
Compliance
SOC 2 Type II Partial
ISO 27001 Partial
ISO 27018 No
HIPAA No
PCI DSS No
GDPR Partial
CCPA Partial
FedRAMP No
EU data residency Partial
Swipe table horizontally →
Consent & privacy
Consent management Partial
Preference center Partial
Purpose-specific consent No
Integrates with CMPsn/a
Swipe table horizontally →

Pricing

Estimated monthly cost (USD)
10,000 MAUQuote required
100,000 MAUQuote required
500,000 MAUQuote required
1,000,000 MAUQuote required
Swipe table horizontally →
  • Public pricing is limited; most production deployments require sales contact
  • Pricing transparency rates poorly relative to category leaders
  • Add-on pricing for MFA channels, social provider count, and consent management

Estimates use the standard assumptions in our methodology. Always confirm with the vendor.

Best for

  • Legacy B2C deployments that already run on LoginRadius and need maintenance rather than modernization
  • Small-team B2C registration flows where social login and basic password auth are the entire requirement

Not for

  • Workloads requiring modern passkey-first authentication
  • Healthcare or HIPAA-regulated deployments, no HIPAA support
  • B2B SaaS, enterprise federation, or workforce identity
  • Teams that need OAuth 2.1, MCP, or modern agentic-identity primitives
  • Use cases where authorization (RBAC / FGA) matters beyond a binary login check
  • Deployments where operational reliability or current security-attestation evidence is procurement-blocking, verify directly with the vendor before committing

FAQ

Does LoginRadius support passkeys?
No, LoginRadius does not natively support WebAuthn or passkeys at the level required for a passkey-first B2C deployment. This is a material gap relative to modern CIAM competitors where passkeys are now the default new-deployment choice.
Is LoginRadius a good choice for a new B2C deployment in 2026?
Probably not. The product covers basic social and password login, but it trails the category on standards (OIDC / OAuth 2.1 / DCR), passkeys, agentic-identity primitives, authorization, developer experience, and pricing transparency. For new B2C deployments we recommend evaluating Auth0, Stytch, Descope, or SAP Customer Data Cloud before defaulting to LoginRadius on brand recognition.
Why is LoginRadius's editorial coverage on CIAM Compass lighter than other vendors?
Each vendor's profile depth is proportional to the breadth and modernity of the product surface. LoginRadius's current product covers a narrower feature footprint than category leaders, so several capability sections evaluate to 'No' or 'Partial.' The page reflects the platform as it is in 2026, not the historical positioning.
How does LoginRadius compare to Auth0?
Auth0 is materially ahead on every axis a 2026 buyer cares about: standards (full OIDC / OAuth 2.1 / DCR vs partial), passkeys (native vs none), agentic-identity primitives (covered vs absent), developer experience (deep SDK + Terraform + CLI vs narrow SDK only), pricing transparency (public per-tier vs quote-only), and authorization (RBAC + FGA via Auth0 FGA vs partial RBAC only). LoginRadius's remaining argument is brand familiarity in legacy B2C deployments; for new builds Auth0 (or a developer-first alternative like Stytch or Descope) is the recommended evaluation path.
Should we migrate off LoginRadius?
If you're running a stable B2C deployment that meets your current requirements and you're not blocked on modern features, there's no urgency. If you need passkeys, OAuth 2.1, modern authorization, or you're hitting reliability or pricing friction, a migration off LoginRadius onto a category leader (Auth0, Stytch, Descope) is worth a serious evaluation now rather than later.

Sources


What LoginRadius is

LoginRadius launched in 2012 with a B2C CIAM thesis: hosted social login, customer registration, and consent management delivered as a SaaS for organizations whose user base is consumers rather than employees. The product is cloud-only and historically targeted small-to-mid-market B2C deployments.

Where LoginRadius sits in 2026

The category around LoginRadius has moved materially in the last several years. Modern B2C CIAM is now passkey-first; standards support has consolidated around OIDC, OAuth 2.1, and dynamic client registration; agentic-identity primitives (MCP, agent-vs-human token separation, web-bot-auth) have become table stakes for any platform expecting to handle AI agent traffic; authorization has grown from RBAC to FGA / rebac engines; developer experience expectations include Terraform providers, CLIs, local emulators, and GraphQL APIs.

LoginRadius has not kept pace with most of these shifts. The platform covers basic social and password login adequately, but its product surface lacks much of what a 2026 buyer would consider baseline.

Where LoginRadius hurts

Standards coverage is partial where peers ship full conformance. OIDC, OAuth 2.1, and dynamic client registration are partial or absent. SAML and OIDC SSO are listed as partial rather than fully supported. For buyers whose architecture depends on standards-conformant integration, this is a procurement-blocking concern.

No passkey / WebAuthn native support. In a category where passkey-first B2C deployments are now the recommended pattern (and where competitors like Stytch, Descope, Hanko, and Corbado have built their products around passkey orchestration), LoginRadius's absence here is a significant gap.

No agentic-identity primitives. MCP support, OAuth 2.1, dynamic client registration, agent-vs-human token separation, and web-bot-auth, all absent. This is the 2025/2026 standards push and LoginRadius is not currently part of it.

Shallow authorization. RBAC is partial. FGA, rebac, fine-grained permissions, API authorization, all absent. For anything beyond a binary "logged in / not logged in" check, you'll bolt on a second product.

Pricing transparency is weak. Public pricing is limited to high-level tiers; most production deployments require sales contact. Pricing-transparency score in this index is 1 / 5, among the weakest.

Developer experience trails. No Terraform provider, no CLI, no local emulator, no GraphQL API. SDK coverage is narrower than peers. DX score is 2 / 5.

Editorial concern on operational posture. Independent reliability and security posture have been recurring questions among customers and partners in recent years. We have not independently verified specific incidents and don't allege any here, but procurement should verify current SLA, status-page history, and incident-disclosure practices directly with the vendor before committing.

How LoginRadius compares

For 2026 B2C builds, the recommended evaluation path is one of:

  • Auth0, established B2C / B2B SaaS CIAM with full standards conformance, native passkeys, deep DX, and Auth0 FGA for authorization.
  • Stytch, passkey-first developer-focused B2C with modern auth primitives.
  • Descope, flow-builder approach with strong passkey orchestration.
  • SAP Customer Data Cloud, enterprise B2C with consent / preference management at scale.

For SMB B2C specifically where price-point is a dominant constraint, miniOrange and FusionAuth cover the same niche LoginRadius targets with more modern feature surface.

LoginRadius's remaining argument is brand familiarity for buyers who already run it. For new builds, the recommendation is to evaluate the alternatives above before defaulting to LoginRadius on legacy positioning alone.

Last verified by @guptadeepak on 2026-05-30.