A collection of 6 posts
Multi-Brand Ecommerce: Creating a One-Brand Experience Using SSO
SSO bridges the gap between multiple interconnected platforms and cuts the need for re-authentication for a consumer. Let’s understand how SSO is paving the path for the next generation of e-commerce giants to deliver rich multi-brand experiences across their platforms.
Enhancing the Omnichannel Customer Experience
Companies are investing heavily in omnichannel customer experiences lately. But why are they doing so? Well, the answer is simple. Today, customers expect a seamless and consistent interaction across major communication touchpoints. Creating separate web, mobile, and social media experiences are no longer effective. Today, businesses are integrating marketing, support,
Why customer identity and data management solutions are becoming necessary for online businesses
For any online business, "People" and "product” are the main drivers when it comes to providing a superior quality customer experience. 2019 brought new technologies to exploit and make smarter business decisions. The widespread use of smart devices and the availability of inexpensive broadband has led to an explosion in