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Sanity
Sanity

Sanity for Startups

1 year free on Sanity Growth plan, 50 seats, private datasets, roles, comments/tasks, AI Assist.

DesignNeeds referral310 day reviewModerate to apply
Apply at Sanity
In a sentence

Sanity for Startups offers up to 1 year free Growth plan to pre-seed, seed startups with a VC or accelerator referral. Review takes 310 business days.

Max value
1 year free Growth plan
Credits valid
12 months
Regions
Global
Last verified
Apr 2026

About

Sanity (headless CMS) gives 1 year free on the Growth plan for early-stage startups, 50 user seats, private datasets, roles, comments/tasks, scheduled publishing, AI Assist. VC/incubator-gated via partner link.

Tiers

Startup
1 year free Growth
  • ≤20 employees
  • ≤$5M total funding
  • Not already paying
How to qualify: Apply through a Sanity partner link (VC/incubator).

Eligibility

✓ You qualify if
  • ≤20 employees
  • ≤$5M total funding
  • New Sanity customer
✗ You don't qualify if
  • Existing paid customer
  • >$5M raised

How to apply

  1. 1
    Get partner link
    From your VC or incubator.
  2. 2
    Apply via link
    Can't self-apply.
    www.sanity.io/startups
  3. 3
    Wait
    1 week review.

What else you get

  • 50 seats
  • Private datasets
  • Roles + comments/tasks
  • AI Assist

What credits cover (and don't)

✓ Covered
  • Sanity Growth plan
✗ Not covered
  • Enterprise tier

Tactical tips

  • Tip 1.Partner-gated only, bootstrapped founders need FounderPass or similar.
  • Tip 2.AI Assist on the Growth plan is useful for marketing-heavy sites.

Common rejection reasons

  • No partner link
  • >20 employees

Frequently asked about Sanity for Startups

Is Sanity for Startups free to apply?

Yes. Applying to Sanity for Startups does not cost anything and does not require giving up equity. Some programs require a payment method on file that activates only after credits are consumed or expire, check the program detail page for specifics.

How long does Sanity for Startups take to review applications?

Processing times are shown on the program detail page. Most programs reply within 1–3 weeks. Self-serve tiers (like AWS Activate Founders) can approve in 2–7 days; partner-referred tiers (like AWS Activate Portfolio) usually take 5–10 days.

Can I combine Sanity for Startups with other startup programs?

Most programs stack. The "Stacks well with" section on each detail page lists commonly combined programs. A few important exceptions: if you already claimed AWS credits via Brex or Mercury, your direct AWS Activate amount may be reduced.

What is the most common reason applications to Sanity get rejected?

The top rejection reasons are (1) using a personal Gmail/Outlook address instead of a company domain, (2) having a thin or placeholder website, and (3) mismatched information between the application and Crunchbase/Pitchbook. The tips section on the program page details program-specific factors.

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