Sanity for Startups
Partner-only: 1 year of the Sanity Growth plan (up to $9,000 value) through a Sanity VC or incubator partner. Not open to direct applicants.
Sanity for Startups offers up to 1 year free Growth plan ($9,000 value) to pre-seed, seed startups with a VC or accelerator referral. Review takes 3–10 business days.
At a glance
About
Sanity (headless CMS) gives 1 year free on the Growth plan for early-stage startups, 50 user seats, private datasets, roles, comments/tasks, scheduled publishing, AI Assist. Currently available only through Sanity VC and incubator partners, so a partner link is required.
Tiers
- ≤20 employees
- ≤$5M total funding
- Not already paying
Eligibility
- Fewer than 20 employees
- Under $5M raised
- Not currently paying for Sanity
- Access through a VC or incubator partner (partner link or partner coupon required)
- Existing paid customer
- >$5M raised
How to apply
- 1Get partner linkFrom your VC or incubator.
- 2
- 3Wait1 week review.
What else you get
- 50 seats
- Private datasets
- Roles + comments/tasks
- AI Assist
What credits cover (and don't)
- Sanity Growth plan
- Enterprise tier
Tactical tips
- Tip 1.Partner-gated only, bootstrapped founders need FounderPass or similar.
- Tip 2.AI Assist on the Growth plan is useful for marketing-heavy sites.
Common rejection reasons
- No partner link
- >20 employees
Frequently asked about Sanity for Startups
Is Sanity for Startups free to apply?
Yes. Applying to Sanity for Startups does not cost anything and does not require giving up equity. Some programs require a payment method on file that activates only after credits are consumed or expire, check the program detail page for specifics.
How long does Sanity for Startups take to review applications?
Processing times are shown on the program detail page. Most programs reply within 1–3 weeks. Self-serve tiers (like AWS Activate Founders) can approve in 2–7 days; partner-referred tiers (like AWS Activate Portfolio) usually take 5–10 days.
Can I combine Sanity for Startups with other startup programs?
Most programs stack. The "Stacks well with" section on each detail page lists commonly combined programs. A few important exceptions: if you already claimed AWS credits via Brex or Mercury, your direct AWS Activate amount may be reduced.
What is the most common reason applications to Sanity get rejected?
The top rejection reasons are (1) using a personal Gmail/Outlook address instead of a company domain, (2) having a thin or placeholder website, and (3) mismatched information between the application and Crunchbase/Pitchbook. The tips section on the program page details program-specific factors.