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Okta / Auth0
Okta / Auth0

Auth0 for Startups

One year free on Auth0 B2B Professional plan, advanced security, integrations, higher tiers (~$24K/year value).

Auth & IdentityNo referral needed714 day reviewModerate to apply
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In a sentence

Auth0 for Startups offers up to 1 year free B2B Professional (~$24K value) to pre-seed, seed, series a startups, no VC referral required. Review takes 714 business days.

Max value
1 year free B2B Professional (~$24K value)
Credits valid
12 months
Regions
Global
Last verified
Apr 2026

About

Auth0 (Okta) gives qualifying startups one year free on the B2B Professional plan, including higher MAU caps, advanced attack protection, enterprise connections, and priority support. Multiple partner routes (AWS, Brex, Intercom, Mercury, MongoDB, Secret, TLDR, VIP, F6S, Proven, BuiltFirst) ease entry.

Tiers

Direct (VC-backed)
1 year B2B Professional free
  • Venture-backed
  • <$5M funding
  • <$1M ARR
  • Incorporated <2 years ago
How to qualify: Submit via Auth0 ServiceDesk form with funding + revenue docs.
Partner route
1 year B2B Professional free
  • Portfolio/member of an Auth0 partner (AWS, Brex, Mercury, etc.)
How to qualify: Apply via partner-specific Auth0 page.

Eligibility

✓ You qualify if
  • Venture-backed
  • <$5M total funding
  • <$1M ARR
  • <2 years since incorporation
✗ You don't qualify if
  • Series B+
  • Existing Auth0 paid customer

How to apply

  1. 1
    Check partner eligibility
    If you're in AWS Activate, Brex, Mercury, Intercom, etc., use their Auth0 partner link first.
  2. 2
    Submit application
    ServiceDesk form linked from auth0.com/startups.
    auth0.com/startups
  3. 3
    Provide proof
    Funding and revenue documentation.
  4. 4
    Wait for review
    Typically 1–2 weeks.

What else you get

  • Higher MAU limits
  • Enterprise connections (SAML, LDAP)
  • Advanced attack protection
  • Priority support during the free year

What credits cover (and don't)

✓ Covered
  • Auth0 B2B Professional
✗ Not covered
  • Auth0 Enterprise features
  • Okta Identity Engine advanced

Tactical tips

  • Tip 1.Partner routes bypass the venture-backed-only requirement, use Mercury or Brex links if you haven't raised institutionally yet.
  • Tip 2.Have Crunchbase/Pitchbook funding info ready, they verify.
  • Tip 3.Plan migration off the free year early, the drop to paid Professional is significant.

Common rejection reasons

  • Raised >$5M or ARR >$1M
  • Company older than 2 years
  • Already a paying Auth0 customer

Frequently asked about Auth0 for Startups

Is Auth0 for Startups free to apply?

Yes. Applying to Auth0 for Startups does not cost anything and does not require giving up equity. Some programs require a payment method on file that activates only after credits are consumed or expire, check the program detail page for specifics.

How long does Auth0 for Startups take to review applications?

Processing times are shown on the program detail page. Most programs reply within 1–3 weeks. Self-serve tiers (like AWS Activate Founders) can approve in 2–7 days; partner-referred tiers (like AWS Activate Portfolio) usually take 5–10 days.

Can I combine Auth0 for Startups with other startup programs?

Most programs stack. The "Stacks well with" section on each detail page lists commonly combined programs. A few important exceptions: if you already claimed AWS credits via Brex or Mercury, your direct AWS Activate amount may be reduced.

What is the most common reason applications to Okta / Auth0 get rejected?

The top rejection reasons are (1) using a personal Gmail/Outlook address instead of a company domain, (2) having a thin or placeholder website, and (3) mismatched information between the application and Crunchbase/Pitchbook. The tips section on the program page details program-specific factors.

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