If you lead B2B go-to-market
Positioning, segmentation, network effects. The strategy stack for anyone moving a B2B SaaS company from early adopters to mainstream traction.
- 01
Obviously Awesome
PickApril Dunford · 2019
The first book that treats positioning as an actual operating problem with a method, not a marketing aesthetic.
Read if you are a founder or PMM whose pitch deck has been rewritten six times and still feels off.
playbook<200pintermediate - 02
Crossing the Chasm
PickGeoffrey A. Moore · 1991
The book that explains why your enthusiastic early users never translate into a mainstream business.
Read if you lead go-to-market at a B2B startup transitioning from early adopters to mainstream.
framework200–350pintermediate - 03
The Cold Start Problem
PickAndrew Chen · 2021
The first serious book on network-effect product strategy that isn't recycled blog content.
Read if you are building a marketplace, social, or collaboration product with network dynamics.
framework350p+intermediate - 04
Amp It Up
PickFrank Slootman · 2022
The closest thing to a 'how I run a public company' textbook published in the last decade.
Read if you are a public-company-bound CEO or COO and need an operating intensity baseline.
memoir200–350pintermediate