Asana for Startups
Partner discount on Asana annual Starter or Advanced plans for the first 12 months. You need a discount code from an existing Asana partner; the percentage is not published.
Asana for Startups offers up to Partner discount code (percentage not published) to bootstrapped, pre-seed, seed startups with a VC or accelerator referral. Review takes 1–5 business days.
At a glance
About
Asana is a mature work-management platform: projects, timelines, workflows, and portfolios that scale from a five-person team to a department. The startup page is a redeem-a-code flow: you copy the discount code given to you by an existing Asana partner and apply it.
The discount percentage is not stated on the page. It applies to annual Starter or Advanced plans for the first 12 months, for startups at Series A or earlier. Without a partner code there is no startup discount.
Asana suits teams that run cross-functional projects (launches, campaigns, onboarding) and want dependencies, timelines, and reporting rather than a flat to-do list. Very early eng-only teams often prefer Linear; Asana wins as soon as non-engineers need to plan work together.
Tiers
- Anyone
- Series A or earlier
- Discount code from an existing Asana partner
Eligibility
- Startup at Series A or earlier
- Discount code given by an existing Asana partner
- New to Asana paid plans
- No partner code
- Existing paid customer (for the discount)
How to apply
- 1Get a partner codeAsk your accelerator or VC whether they are an Asana partner and for your discount code.
- 2
- 3Choose an annual planThe discount applies to annual Starter or Advanced plans for the first 12 months.
What else you get
- Timelines and dependencies
- Cross-functional workflows
- Reporting and portfolios
What credits cover (and don't)
- Asana paid plan (discounted)
- Enterprise-only features beyond the offer
Tactical tips
- Tip 1.Choose Asana when non-engineers need to plan cross-functional work, eng-only teams often prefer Linear.
- Tip 2.Standardize on a few project templates so the tool stays consistent as you add people.
- Tip 3.Ask your investor for a code before you pay list price.
Common rejection reasons
- Already a paid customer
- No access to a startup or partner offer
Frequently asked about Asana for Startups
Is Asana for Startups free to apply?
Yes. Applying to Asana for Startups does not cost anything and does not require giving up equity. Some programs require a payment method on file that activates only after credits are consumed or expire, check the program detail page for specifics.
How long does Asana for Startups take to review applications?
Processing times are shown on the program detail page. Most programs reply within 1–3 weeks. Self-serve tiers (like AWS Activate Founders) can approve in 2–7 days; partner-referred tiers (like AWS Activate Portfolio) usually take 5–10 days.
Can I combine Asana for Startups with other startup programs?
Most programs stack. The "Stacks well with" section on each detail page lists commonly combined programs. A few important exceptions: if you already claimed AWS credits via Brex or Mercury, your direct AWS Activate amount may be reduced.
What is the most common reason applications to Asana get rejected?
The top rejection reasons are (1) using a personal Gmail/Outlook address instead of a company domain, (2) having a thin or placeholder website, and (3) mismatched information between the application and Crunchbase/Pitchbook. The tips section on the program page details program-specific factors.