Lazy registration is a process allowing users to start using a website or app without creating an account first. Instead, they can try out the site or app and decide later if they want to register. This can be a great way to encourage users to try out your site or app, as they don't have to commit to anything immediately.
Benefits of lazy registration
Lazy registration is a design pattern that defers asking users to register until it’s absolutely needed, such as when they want to perform an action that requires an account.
There are several benefits to using lazy registration on your website or app.
- Increase sign-ups: It reduces the friction and cognitive load for users who just want to try out your app or service without committing to it. It can help to increase sign-ups. When users don't have to commit to creating an account right away, they're more likely to give your site or app a try. This can lead to more sign-ups in the long run.
- Improve user experience and conversion: It increases the conversion rate of users who are more likely to register after they have experienced some value from your app or service. Users who don't have to fill out a long registration form can start using your site or app more quickly. This can lead to a more positive user experience, which can encourage users to come back and use your site or app again.
- Help get more valuable data from users: It allows you to collect some information about the users based on their previous interactions with your app or service, which can help you pre-fill some of the registration fields or personalize the experience. When users register for your site or app, you can collect information about them, such as their name, email address, and interests. This data can be used to improve your site or app and to target your marketing efforts more effectively.
How to implement lazy registration
Depending on your needs and preferences, there are different ways to implement lazy registration on your website or mobile app.
Here are some best methods:
- Guest Mode: The guest mode allows users to browse your site or app without creating an account. They can then choose to register later if they want to.
- Passwordless Login: It just require email for the passwordless login and it simplifies the registration with link verification or OTP (one-time passcode). It is very easy to setup lazy registration without even having password.
- Social Login: Social Login allows users to log in to your site or app using their social media accounts, such as Facebook, Apple, and/or Google. This can make it easier for users to sign up and help you collect more data about your users.
- Registration Later: Using a simple form that asks for the minimum information needed to create an account, such as name and email, and then prompting the user to complete the registration later or when they want to perform an action that requires more details.
- Temporary Registration: Using a separate table or collection to store the temporary information of the users who have not registered yet, and then linking them to a permanent record when they register using a cookie or a local ID.
Tips for successful lazy registration
When implementing lazy registration, there are a few things you can do to make it successful. First, ensure your site or app is easy to use and navigate. This will make it easier for users to find the information they need and to take the next step in the registration process.
Second, make sure that your call to action is clear and concise. Tell users what they must do to register and what they'll get out of it.
Third, offer a variety of ways for users to register. This could include a traditional registration form, a social login feature, or a guest mode.
Fourth, make sure that your registration process is secure. Use a secure form and store user data in a safe place.
Fifth, test your lazy registration process before you launch it. Ensure that it works properly and that users can easily register for your site or app.
Lazy registration can be a great way to encourage users to try out your website or app and to collect more data about your users. Passwordless and social login are couple of the quick way to implement and utilize the benefits. When implemented correctly, it can help to improve user experience and to increase sign-ups.