The global media and entertainment industry is undergoing a massive transformation at the moment. Interestingly, it is adapting itself to improve customer experiences like never before.
Today, enterprises know that if they want to stay ahead of their competitors, they need to keep their customers happy.
So, how are they doing it? It’s simple. They are focusing on generating more and more customer-centric content.
2019 (for that matter) experienced an intensifying wave of popularity for on-demand streaming sites like Amazon and Netflix. The recently launched BritBox also primarily focuses on driving better media experience for their customers.