ChatGPT leads at 67% enterprise adoption and 87.4% of AI referral traffic. Companies chase secondary platforms.
ChatGPT: 67% B2B. Copilot: 58%. Google AI Overviews: 72%. Perplexity: just 6-7% despite the hype.
90% of F500 use M365 Copilot across 430M+ seats. Procurement researches vendors in Outlook, Teams, Excel.
AI Overviews in 99.9% of informational keywords. 72% of B2B buyers encounter them. 90% click to sources.
Only 11% of domains cited by both ChatGPT and Perplexity. Single-platform optimization misses enterprises.
Discovery → Validation → Deep eval in MSFT tools → Committee review. AI assistants touch every phase.
ChatGPT: authoritative timestamped content. Perplexity: Reddit and community. Google AI: FAQ schema.
Google organic: 2.8%. ChatGPT: 15.9%. Claude: 16.8%. AI referrals: 1.13B visits in June 2025 (+357% YoY).
Monitor all. Prioritize by buyer behavior. Build platform-specific content. Think GEO. Measure citations.
73% of B2B buyers use AI in research. Early movers build citation advantages that compound over time.