40% of B2B buyers use AI for vendor research. The question: does AI cite you in synthesized answers?
Product content: 46-70% of AI citations. Educational blogs: 3-6%. PR: under 2%. Most budgets fund invisibility.
AI prefers machine-readable content. Comparison tables beat narrative posts. Structure lowers ambiguity.
JSON-LD tells AI what content represents. SoftwareApplication, Product, FAQPage, HowTo. Without it, AI guesses.
Product pages as data sources. Comparison pages. Best-of lists. Integration hubs. Compliance centers. Glossaries.
Nine dimensions: Structure, Entity, Freshness, Authority, Comparability, Completeness, Specificity, Safety, Multilingual.
600% more AI citations in 7 weeks. 6x more AI-referred trials. AI referrals convert 3-5x higher than organic.
Shift 20-40% of content spend to product-centric: product, comparisons, integrations, compliance, portals.
Weeks 1-2: audit. 3-6: schema + restructure. 7-12: programmatic + comparisons. 12 weeks = AI presence.
Manage engine volatility, bias, brand safety. Build incident runbooks. Maintain canonical product knowledge.